A question many founders and startup leaders will inevitably face: Will your company keep innovating through tough times?
In 2022 and 2023, as the economy shifted, many companies hit pause on innovation, cutting costs and waiting for the storm to pass. But some — like Highspot — took a different path. They doubled down on product innovation, betting on long-term growth even when the market made it tough.
@Highspot President of Product & Engineering Bhrighu Sareen shares why the company chose not to follow the path of those that faltered during the Dot-com bust or financial crisis. Instead of simply riding it out, they made a deliberate choice to push forward.
"We decided to just say, ‘No, we're going to make this transition,’ and now we're seeing the fruits of that investment decision paying off," he says.
More from Bhrighu's journey from Big Tech to Startups in the full episode:
youtu.be/E6NTomxtmYk?si=NxnO…