Web3 PR | 10 years in journalism and comms

Joined January 2024
29 Photos and videos
Pinned Tweet
19 Mar 2025
🎤Three powerful panels. Incredible Speakers. Ton of Insights. Here's a quick recap of Web3 Amsterdam: 🔌 Defi for everyday usage: We boiled it down to simplicity and security in product design as key and the need for increased DeFi education in emerging markets. @1inch @k06a @wirexapp @chainlink @GerryHeyd @ethermail_io @BalouOnX
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Sharon Tx retweeted
Apr 23
🧵 The $292M Kelp DAO exploit just proved what our data already showed. Stolen funds flowed through THORChain, Umbra, Chainflip — all protocols with NO compliance screening. Umbra shut down its own frontend to stop it. Meanwhile, protocols WITH screening (Railgun, Privacy Pools 0xBow) didn't appear in the laundering chain at all.
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Sharon Tx retweeted
"Bitcoin isn’t simply a store of value; it is programmable collateral. It is productive capital. It is the base layer for institutional participation in onchain finance." — @thomas_fxn , CEO of Function shared with @Cointelegraph Read the full article 👇
🔥 INSIGHT: Bitcoin is infrastructure, not digital gold.
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Sharon Tx retweeted
If you sold on Friday because of a social media post, does that mean you have to buy tomorrow morning because of this one?
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6 Oct 2025
✍ Recently shared my thoughts on leadership communications in this @Forbes interview on Crisis Management Lessons From The Federal Government Shutdown. 👉 Read the full article here: lnkd.in/eeYSgj9z
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6 Oct 2025
The shutdown of the federal government that began on October 1 is providing important lessons for corporate executives about communicating about crisis situations.
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6 Oct 2025
“Communicate with authenticity and maintain continuous touchpoints with stakeholders. That means telling your employees, customers, and vendors on a set schedule, even if the update is ‘no change’—silence creates panic."
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Sharon Tx retweeted
BREAKING: @muckrack analyzed the citations for a MILLION realistic user prompts into LLMs and if you’re a PR pro, you NEED to know the results and implications: BACKGROUND: Per @PatrickCoffee's WSJ article from yesterday, although only around 5.6% of U.S. [desktop] search traffic went to LLMs last month, that’s more than QUADRUPLE what it was in Jan 2024. And this trend will only accelerate. BACK TO MUCK RACK’S FINDINGS: • 37% of results cited content NOT owned by the company/product in the search • 27% cited news sites/journalistic publications • 2% cited social media/marketing content and only 1% citing press releases And get this: A key difference between AI-generated search results and traditional SEO is that paid marketing and sponsored links rarely populate (per @emayhawk reporting at @axios) Let me repeat that: AI is completely ignoring all that sponsored content masquerading as real journalism. WHAT THIS MEANS: Brands have spent the last decade buying their way into "earned-looking" content. Native advertising. Sponsored posts. Advertorials pretending to be editorial. And then AI came along and said: "Yeah, we're not citing any of that." Meanwhile, outlets that have never “sold out their editorial souls” such as Reuters, AP., FT, etc., are the ones AI trusts. One more wild stat, per the report: 96% of what AI cites falls squarely in PR territory. Not marketing. Not advertising. PR. THE NEW REALITY: The brands winning in AI search will be the ones who earn their citations through genuine third-party validation… NOT those who buy them through increasingly “sophisticated” paid placements. We're not just seeing a new type of SEO; we're seeing the revenge of EARNED PR and REAL journalism. And if you ask me, it's about damn time.
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Sharon Tx retweeted
The panels may be over, but the relationships built here will keep growing. #PoT2025
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9 Apr 2025
#Shefi reunion in PBW 🫶🏻 @v_calmon
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31 Mar 2025
April unloading for crypto people… hang in there.
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26 Mar 2025
Interpol is hosting an invite-only event tomorrow. Facilitating media passes for journalists interested in covering the event focused on combating financial crime and cyber threats in the digital asset ecosystem. Also, happy to share key insights post-event. Please reach out via DM.
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Sharon Tx retweeted
25 Mar 2025
Permissioned DeFi summer on the horizon?
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Sharon Tx retweeted
24 Mar 2025
One of the largest crypto VC firms just published a report on institutional adoption. I was shocked with how much progress is happening that we aren't seeing -- and you probably will be too. I read the 47 page report -- here are the 5 takeaways you need to know 🧵
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24 Mar 2025
That’s pretty dang true.
Privacy is the foundation of a free society.
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Sharon Tx retweeted
Panel très interessant à @web3amsterdam sur le futur de la DeFi et l'intérêt des technologies décentralisées #Web3 #Web3Amsterdam #crypto #DeFi
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19 Mar 2025
🎤Three powerful panels. Incredible Speakers. Ton of Insights. Here's a quick recap of Web3 Amsterdam: 🔌 Defi for everyday usage: We boiled it down to simplicity and security in product design as key and the need for increased DeFi education in emerging markets. @1inch @k06a @wirexapp @chainlink @GerryHeyd @ethermail_io @BalouOnX
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19 Mar 2025
And...that's a wrap on Web3 Amsterdam 🍸
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19 Mar 2025
Thanks to everyone for the amazing exchange of ideas and thought-provoking discussions. @art_malkov @BalouOnX @web3globalmedia @ICL_agency @whyprotocolx
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