Unified has the largest MCP tool catalog, and it keeps growing: 32,666 tools across 446 integrations, 6,904 of them unified. 28 API categories, multi-region (US/EU), hide_sensitive=true for PII filtering, and native tool-format support for @OpenAI, @AnthropicAI, @GeminiApp, @cohere, @grok, and Groq. unified.to/mcp #ModelContextProtocol #MCP

May focused on enterprise readiness — not just adding integrations (465 and counting), but the infrastructure, write coverage, and event delivery depth that enterprise deployments actually require. If you're building for global customers with data residency requirements, scaling into @NetSuite or @QuickBooks Desktop accounts, or connecting to advertising platforms — we now cover 15, including the newly launched @OpenAI Ads — this month's update is worth a close read. unified.to/blog/may_2026_pro…

Most MCP takes fall into two camps: MCP-hype or skeptic-takes that miss the point. Neither helps you decide when to use it. The protocol works. Naive usage breaks. The interesting question is which class of problem #MCP is actually right for, and what platforms claiming "MCP support" still leave you to build yourself. linkedin.com/pulse/when-use-…

Per-connection pricing sounds reasonable until you do the math. Every new customer you onboard costs you more. Every integration they connect costs you more. It's a pricing model that penalizes growth. Infrastructure doesn't work this way anymore. AWS doesn't charge per server you think about. Twilio doesn't charge per phone number you might call. You pay for what you use. Unified charges on API requests. Unlimited customers, unlimited connections, unlimited integrations. The more you scale, the cheaper each request gets. Your pricing model should grow with your product. Not against it. unified.to/pricing

Storing your customers' data is not a feature. It sounds like one — faster responses, cached results ready to go. But cached means stale. And it means a third party is holding sensitive customer data in infrastructure you don't control, can't audit, and can't revoke. If their servers get breached, it's your customer data that could get stolen. Unified doesn't store data. Every API call goes directly to the source, transforms in memory, and returns to you in real time. Nothing is cached. Nothing is logged. Nothing persists. SOC 2 Type II, GDPR compliant, three fully segregated data regions. Compliance certifications describe what we've done. Our architecture describes why there's nothing to worry about in the first place. unified.to/security

Good people, good conversations, cold drinks. Thanks to everyone who came out to APIs and IPAs at WVRST — and to our co-sponsor @HonkMobile for helping us keep the night going. 🍻 See you at the next one! #TorontoTechWeek #TTW2026 #APIsAndIPA

We hosted the first-ever Startup Paddle Battle at OneEleven — and had more teams apply than we had spots for. Next year we're going bigger. Congrats to the champions! 🏓 Hosted by @unified_api and @oneeleven_111 #TorontoTechWeek #TTW2026

25 km through Toronto. High Park laps, a steady pace, and coffee to close it out. This is what @TOtechweek looks like at sunrise. Thanks to everyone who showed up and rode hard. See you next year. 🚴 Hosted by @unified_api, @forumventures and @Mobile_Capital #TTW2026 #TorontoTechWeek

Building AI agents isn’t blocked by APIs. It’s blocked by reliability across integrations: auth, data consistency, and behavior. Most tools solve part of it. Unified handles it in one integration layer, so agents can operate across integrations. youtube.com/watch?v=nEgOeJvL…

Every e-signature integration handles document status, roles, and signing order differently. You end up maintaining edge cases across each one. We broke down how to standardize document state and signer tracking 👇 unified.to/blog/how_to_send_…

Most SaaS APIs don't have real webhooks. If you want to know when something changes — a candidate's status, a campaign update, a new file — you either build your own polling logic, or you find out from a customer that something broke. Unified virtualizes webhooks for every integration that doesn't have them. We do the scheduled polling, handle the rate limiting, manage the backoff. We send the data to your API endpoint in the same unified format as a native webhook. Your application never knows the difference. docs.unified.to/guides/unloc…

We put together a setup guide for the new OpenAI Ads API — how to get your key, how auth works, what to know about rate limits and billing before you go live, and how to connect it alongside LinkedIn Ads, Google Ads, and Meta Ads through a single integration. unified.to/blog/how_to_get_a…

OpenAI just launched their Ads API. We're already integrated. One unified API, full lifecycle management — campaigns, ad groups, ads, creative assets, reporting — across 15 advertising integrations. unified.to/integrations/open…

Happening next week: APIs & IPAs #TorontoTechWeek sponsored by Unified and @HonkMobile 🍺 We’re bringing together an impressive group of engineers and product leaders working on APIs, integrations, and backend architecture. Final spots here: luma.com/d2o93vre

The industry is finally catching up on pricing. @salesforce is going headless and usage-based. Usage-based consumption is becoming the default expectation. Analysts are calling it a shift. Unified has been here since day one. The math only works one way when consumption is the unit of value, not seats. If your integration layer still charges by the connection, ask why. unified.to/pricing

OAuth success ≠ a working integration. Most failures come from permissions: 👉 wrong scopes 👉 incomplete access 👉 APIs that behave differently per user That’s how you end up with silent data gaps and 403s in production. youtube.com/watch?v=UAopLZ0a…

Regional sync is live. Serve global customers from one Unified account — with full data segregation per region. EU data stays in EU. US data stays in US. One subscription, shared billing. Enterprise-grade data residency, without the overhead. Available on Scale. unified.to/security

Not all unified APIs are built the same. iPaaS platforms were built for internal workflows, with stored data and scheduled syncs. Unified routes requests directly to source APIs, so product teams can access real-time data. youtube.com/watch?v=uPca15Vn…