SpotX worked with @Mindshare_USA to create a #CTV campaign for @AuDigent using data-driven targeting to reach their audience during Black Friday sales. The result? A 128% increase in revenue from search. Read more in our latest case study ➡️bit.ly/3fHB2n2
Thrilled to be included amongst @teamprohaska's list of partners in the space that are working towards sustainable interoperability and addressability with our Halo ID suite of solutions. Let us know how we can best be of help solving your challenges!
@TeamProhaska is proud to share the world's first (we think) Identity Partner List, 80 global companies w/ current solutions helping us move post-cookie through Deterministic, Probabilistic, & Contextual methods. Pls give fdbk @ prohaskaconsulting.com/ipladexchanger.com/online-adver…
We are thrilled to be working with @food52 to help set their table with respect to activating their prized 1st party data. adexchanger.com/publishers/f…
Publisher first-party will be the most comprehensive solution to targeting users in a post-cookie world says our CTO Tom Kershaw. Read more at: campaignasia.com/article/goo…
Google is not killing ID solutions, but has succeeded in sowing doubt: The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means. buff.ly/308ZnK7
We are so proud to be working with @togethxr in support of strengthening the coverage & communities around powerful female athletes. nytimes.com/2021/03/02/sport…?
The Fan Data Goldmine | @tatianacirisano@billboard |
Unlocking the value of superfan data represents an unprecedented opportunity for artists to reengage audiences & understand the relationship they have to meaningful communities and brands.
billboard.com/articles/deep-…
As we see further adoption of Halo ID across the ecosystem, great be a part of Prebid.org in serving as the operator of Unified ID 2.0. This demonstrates the critical collaboration to drive true interoperability for the open web. adweek.com/programmatic/the-…
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...
Audigent Bolsters CTV SmartPMP Solutions with Direct SpotX Integration. Nearly 100 of our top requested segments available for immediate activation across @SpotX's platform. Check out here!
cdn.buttercms.com/HYpSK7UQNK…#adtech#CTV#data
Introducing Gold Standard, Audigent’s first-to-market solution integrating custom, enhanced creative with exclusive 1st party data and premium inventory. audigent.com/gold-standard/