Big data research for digital marketing: shedding light on data and information
Joined October 2017
- Tweets 27
- Following 47
- Followers 35
- Likes 28
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Big data Analytics retweeted
30 May 2019
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
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Big data Analytics retweeted
30 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
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Big data Analytics retweeted
21 May 2019
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
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Big data Analytics retweeted
21 May 2019
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
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Big data Analytics retweeted
19 May 2019
What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?
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Big data Analytics retweeted
15 May 2019
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
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Big data Analytics retweeted
15 May 2019
TODAY at 1pm EST: How is 25% of the telco industry gaining an edge over competitors by adopting #AI? Learn the 3 ways to get started – register for this afternoon's webinar. ► ibm.co/2LGVE1W
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Big data Analytics retweeted
15 May 2019
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
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Big data Analytics retweeted
15 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
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Big data Analytics retweeted
15 May 2019
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
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Big data Analytics retweeted
15 May 2019
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
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Big data Analytics retweeted
15 May 2019
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
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Big data Analytics retweeted
15 May 2019
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
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Big data Analytics retweeted
14 May 2019
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
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Big data Analytics retweeted
13 May 2019
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
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3 Sep 2018
Singular value decomposition in #Python: x.com/SciPyTip/status/103518…
30 Aug 2018
Singular value decomposition: scipy.linalg.svd glowingpython.blogspot.com/2…
Big data Analytics retweeted
4 Jul 2018
Government signs mammoth five-year IT deal with IBM computerworld.com.au/article…
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From autonomous vehicles and robotics, to the real-life applications of healthcare and education - the current and future #AI landscape is exciting. Watch #ThisIsAI: bitly.com/2NszBsO
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Watch @DrTaliaGershon from IBM Research explain #quantum computing in terms anyone can understand: bitly.com/2u8qFQs
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17 Jun 2018