Your website should make you money. If it doesnāt, somethingās wrong.
I recently calculated how much revenue Iām helping my clients generate each year. Even with conservative estimates, itās around $2M annually.
And itās not fluff.
It comes from simple, measurable improvements:
1. Higher conversion rates
2. Clearer positioning
3. Smarter user flows
4. Revenue-focused design decisions
For some clients, thatās an extra $30K per month.
For others, itās hundreds of thousands in additional revenue.
Yes, itās hard to directly connect design to dollars. But when you design with business outcomes in mind, the impact becomes very real.
Your website isnāt a digital brochure.
Itās a revenue engine.
If itās not generating measurable growth, itās time to rethink the strategy.