Blogs are valuable, but there is SO much other content that's even more valuable. Think of your customer journey, and create content that's tailored to each step of their buying process. 💯
Know what blows my mind?
When marketing teams assume “content = blog posts.”
Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts.
Huge mistake.
Here are some other content types that drive ROI 🧵