Co-Founder of a multi 7-figure retention agency | Building the ultimate Sendero Squad | Attitude & Gratitude
Joined June 2010
- Tweets 7,768
- Following 470
- Followers 8,927
- Likes 53,371
302 Photos and videos
Pinned Tweet
13 Feb 2025
People out here pontificating and waxing poetic about the beauty of email marketing and nurturing relationships and masterfully written copy and subject lines that touch the soul of customers…
Yawn.
Blow the doors off of your revenue goals and keep it moving.
12
6
83
41,755
An email marketer sees juicy KPI's.
A retention marketer sees a weak test.
They are not the same.
82
What % of Boomer Dads hate their sons?
Jun 14
Rick Brunson:
"I have all his trophies. He has not 1 trophy at his house. I'mma get his MVP trophy too"
LMAO
187
Jun 15
Objective Observation: That bungee jump location in Brazil, even when done properly, looks like the worst bungee jump experience of all time.
1
4
568
Jun 14
At a certain arbitrary point, every adult must accept personal responsibility for their lot in life.
Jun 12
I am 52 years old. I have been working since I was 15 years old. I have no savings, no retirement, and will never own a home before I die.
And there is now a trillionaire.
1
4
390
Jun 14
New Standard is starting up retention services for another 9 figure subscription brand next week that we're really excited about.
Never taking a single moment of this for granted.
It's a privilege to be entrustred to run point on these brands and we'll never take that lightly.
3
12
702
Jun 13
Incrementality with your campaign segmentation or you’re playing on the JV Squad.
1
5
472
Jun 12
All image emails are perfectly fine.
Use Alt Text on each image and let er rip.
1
6
293
Jun 6
Packers are 2-3 against the Bears since Caleb Williams.
Every game has come down to the last drive.
He’s directly lost one of those games.
Perhaps you should care more.
Keisean Nixon on the Packers-Bears rivalry:
“They hate us more than we hate them. We’ve been worried about other teams…
Our process is not the Chicago Bears. Thats not our Super Bowl. Our process is to win the NFC North first. We gotta beat them anyway”
3
348
Jun 5
Don’t remotely care who you voted for…@HunterBiden 72 hour run on Twitter has been absolutely electric.
2
2
365
Jun 4
There are few things more disrespectful than a lack of communication or follow through.
2
2
165
Jun 4
One of the smartest (and most boring) things I’ve done as a 30-something adult was switching all my social media handles to my name and linking my business so it forces me to stop trolling, which is one of my all-time favorite hobbies.
3
7
585
Jun 3
I get my own post with my face on it.
🥹🥹🥹🥹
Hitting two topics:
The Foundation of Flow Mastery
&
Why You’re Doing Campaigns Wrong
We’re shipping up to Austin.
We're turning up the heat in Austin. 🔥
@EricRausch, Co-Founder of New Standard Co, is taking the stage at the Retention Roadshow on June 12.
With 13 years building lifecycle programs for nearly 100 brands (think AG1, Ruggable, Caraway, BYLT Basics), he knows what moves the needle on retention. He'll be sharing the exact strategies you can put to work the moment you leave the room.
We're down to our final tickets in every city. Grab yours today: commerceroundtable.com/roads…
📍 NY (6/5) · Miami (6/8) · LA (6/10) · Austin (6/12)
6
1
26
3,699
Jun 1
See you on stage in Austin.
If there’s a topic you’d like me to detour and cover…I got you.
Fewer than 20 seats left in every city. ⏳
We kick off The Retention Roadshow in New York this Friday, followed by Miami, Los Angeles, and Austin.
It's a half-day workshop built specifically for brand and agency retention marketers, packed with tactical sessions you can implement immediately.
Here's what your day will look like 👇
☕ Breakfast networking
📈 Retention Redefined: a 2026 framework
🤖 The AI-Powered Marketer: MCP deep dive
🛠️ Workshop: reset your retention foundation
🎤 City-specific playbooks from experts
⚡ AI workshop: 6 live prompts on your data
🍽️ Lunch networking
Speakers include @yojimmykim, @RytisLauris, @ecomchasedimond, @iamshackelford, @BallinFil, @EricRausch, @maxwellcopy, @Melanie_Balke, Daniel Guerra, and Devyn Pukteris.
When your city sells out, that's it. Lock in one of the last seats: commerceroundtable.com/roads…
13
838
May 29
This is one of the most Charmin Ultra Soft things I’ve come across.
Most of these endless life optimizers are not married, have no kids, and podcast for a living.
They’ll track every single thing on earth, have a mandatory 10-step routine for waking up in the morning, and anything fun is a vice.
I just got married this past weekend. I consumed alcohol for 5 days straight, minimally slept, only got one workout in. and had one of the best weekends of my life.
Not once did a homie say “bro have you checked your biomarkers? You should drink this hot tea and turn in at 8pm.”
I like Steven and enjoy his interviews…but I have plenty of homies who tell me they don’t drink and it’s really not that serious.
Here’s the absolute best performance optimizing routine and life system to follow:
Get up, and get after it, until it’s time to go to sleep.
May 23
Steven Bartlett says a few glasses of wine ruined the next 3 days of his life
“It's one of those areas where you don't understand the hidden cost until you really give it up for a while. I stopped drinking at 30 years old. I'm now 33. When I was 31, I thought, I'll have a drink again because now I could really A/B test it. I had a year of not drinking, decided to have a drink again”
“It ruined three days of my life. I had a couple of glasses of wine, didn't get drunk. It ruined three days of my life because of the domino effect it caused”
“I got worse sleep that night, and then because I got worse sleep that night, I ate more poorly the next day because my dopamine system or whatever, the cortisol system was all messed up. I podcasted worse. I didn't go to the gym that day or the day after because I felt really bad. I then slept worse, and I could track all of this on my Whoop”
5
8
30
5,910
May 29
By the way, (35 years old) after consuming alcohol and partying with the homies for 5 straight days. I flew back home 4.5 hours across the country, logged into my computer, and got after it.
One of my friends told me he needed to decompress after Burning Man and I told him to never speak to me again.
5
462
May 16
There are few things more low class than being an adult and posing for a picture with your middle finger(s) up.
2
3
1,761
May 12
And a Finals MVP trophy
May 12
LeBron James in just his Lakers tenure has as many Conference Championship (2) and Finals appearances (1) as Nikola Jokic's AND Giannis Antetokounmpo’s entire career.
1
303
May 10
Met a soon to be groom yesterday who told me his wedding budget was $15k.
Didnt have the heart to tell him.
2
1
793
May 9
Comments are full of the most charmin ultra soft people on planet earth.
A great reminder that it pays to be a winner.
May 9
Tough mudder’s electroshock therapy is a Mudder obstacle that involves running through a field of live wires dangling from a rectangular frame, delivering a 10,000-volt electric shock to participants.
[📹 bartakovics]
1
1
409