If you push for process in product creation, you raise the floor *and* lower the ceiling.
So be mindful of whether consistency of delivery or an outlier experience is what your opportunity calls for
Either way, "embrace the suck"
A contradiction I have trouble grappling with is that orgs I've worked in that have made best products were not the ones w/ super clear boundaries/division of work, hierarchy, consensus, clear comms, etc. They were the super messy, usually led by auteur types, and not that fun.