I wrote a little something on how to fix some of the (direct / none) traffic in #googleanalytics with the help of #gtm. omt.tips/recover-direct-traf… And I'd love to thank a few people for their help 1/2

This is really big news. Google introduced the Open Knowledge Format (OKF) - a standardized way to store information in a directory of markdown files. Makes it really easy to make a digital brain that agents can use. These files can serve as a living wiki. You can give agents the ability to query them or edit them. They can interlink. Seems to me this could replace Notion or Obsidian. I can think of so many uses for this. Google's blog post: cloud.google.com/blog/produc… An easier to understand explanation is the SPEC.md file: github.com/GoogleCloudPlatfo… I gave those two links to Antigravity and asked how we could use it for any of the projects we're working on. It came up with so many ideas. I would imagine Claude Fable 5 would whip up some pretty amazing things based on this system. Currently creating an OKF library of our pepper garden. It's going to be a fun weekend.

Could be way off here, but I think ChatGPT is going to make moves to send more and more traffic to websites - because if marketers can prove the traffic is high value it will unlock budget for ads. Also, I have NEVER met a marketer that trusts view through conversions.

NEW: The fastest Search Console MCP on the market: A full SEO report over a 4 GB dataset, generated end to end in 4.4 seconds. Try it out for free at gscwizard.com/google-search-… while open Beta lasts

A peek at this week in AI... ▵ Florida sues OpenAI and Sam Altman over ChatGPT safety ▵ Trump considers making AI companies give the public a stake ▵ Meta's smart glasses app contained hidden facial recognition pipeline ▵ Anti-AI sentiment is fueling a rise in extremist violence ▵ Fake retail websites are appearing in ChatGPT search results ▵ AI scans 35 years of Hubble images, finds more than 800 unknown objects ▵ Reid Hoffman to leave Microsoft's board of directors amidst Epstein scandal ▵ Bot traffic now surpasses human traffic online, Cloudflare CEO say ▵ Companies are spamming Reddit to manipulate AI search answers Read more by visiting my AI Timeline: annielytics.com/tools/ai-tim… Or get just the highlights: annielytics.com/tools/ai-tim… #AI #ArtificialIntelligence #LLM #AIModel #ChatGPT #Claude #TechInnovation

Now we know why Peter Thiel packed his bags for Argentina. Milei just submitted his AI legislative framework to Congress, where he proposes: - zero regulation on AI development, - a brand-new "non-human corporation" category for AI/robot-operated entities with limited liability -a low-tax regime with flexible governance rules. The Dutch East India Company gave the world the limited liability company in 1602. Milei wants Argentina to do the same for autonomous AI agents in 2026.

Connect your Google Business Profile to Google Analytics coming soon seroundtable.com/connect-goo…

The European Parliament has decided to say goodbye to Google. Internal computers will now run the European Qwant search engine by default. Sovereignty is non-negotiable! 🇪🇺

Now this case study, by @HundleyJake 📷, into the effects of LocalBusiness markup on Search, Maps, and AI, is one I can get behind. Peer reviewed, comparable control groups, proper timelines, and statistical tests that made me learn something new. 💡 evergrowmarketing.com/how-sc…

Anton Osika is also one of the faces of Balderton's "Built in Europe" campaign, launched the same day as the TanStack migration post. Funding the commons should be one of the things we Europeans just do. joost.blog/sponsor-tanstack

WordPress lightbulb moment. HTML-in-canvas is an elegant answer to @photomatt's push for 'weird themes' - they'll enable innovative/creative/unconventional etc UI on top of conventional surfaces, and even degrade gracefully.

MICROSOFT OPEN-SOURCED A GOVERNANCE LAYER FOR YOUR AI AGENTS and it's exactly what agentic ai has been missing here's what agent governance toolkit does: ▫️ intercepts every tool call in deterministic code before it hits the wire denied actions aren't unlikely, they're structurally impossible ▫️ yaml policy engine lets you allow, deny, or require human approval per action ▫️ zero-trust identity via spiffe/did/mtls no more 5 agents sharing one api key ▫️ 4-level execution sandbox with privilege rings so agents can't escape their scope ▫️ tamper-evident merkle audit logs for compliance and incident response ▫️ covers all 10/10 owasp agentic top 10 risks ▫️ works with langchain, crewai, autogen, openai agents sdk, semantic kernel, and more one pip install...any framework...python, typescript, go, rust, .net all supported because "please follow the rules" in a system prompt is not a guardrail...it's a suggestion github.com/microsoft/agent-g…

Prepare your site for AI agent interaction with Lighthouse → goo.gle/3ReK3JD If you want AI agents to actually navigate your site properly, the new experimental audit in Lighthouse lets you see: ☀️ Discoverability for AI agents ⚡ WebMCP integration 👀 AI accessibility #GoogleIO

Launching specification.website. A platform-agnostic spec of what a good website does: SEO, accessibility, security, agent-readiness, performance, privacy, i18n. Every claim cites a source. Ships with a checklist, llms.txt, MCP server, and Agent Skill. Free. Open Source.

One of the smartest (and kindest) guys in the business. Get on that.

Today is my last day at Ahrefs after 6.5 years. Incredibly proud to have helped shape such an amazing product. I plan to do some consulting and build some things. Let me know if you need help. Potentially open to the right in-house opportunity. Likes / shares appreciated🙏

🚨 STOP BURNING YOUR TOKENS! If you use Claude Code, you are probably wasting 80% of your context window. I found 10 ace tools that will completely rescue your API bill. 1. Caveman Claude - Literally makes Claude talk like a caveman - Slashes 75% of output tokens with zero loss in accuracy Repo → github.com/juliusbrussee/cav… 2. RTK (Rust Token Killer) - A blazing fast proxy that filters terminal output - 60-90% reduction and completely dependency-free Repo → github.com/rtk-ai/rtk 3. Code Review Graph - Claude reads only what matters using a Tree-sitter graph - An unbelievable 49x token reduction on huge monorepos Repo → github.com/tirth8205/code-re… 4. Context Mode - Sandboxes raw output into SQLite instead of your context - A staggering 98% context reduction on logs & GitHub Repo → github.com/mksglu/context-mo… 5. Claude Token Optimizer - Brilliant setup prompts that optimize any project - 90% token savings, taking docs from 11K to 1.3K Repo → github.com/nadimtuhin/claude… 6. Token Optimizer - Hunts down the invisible ghost tokens eating your context - Fully restores and protects your context quality Repo → github.com/alexgreensh/token… 7. Token Optimizer MCP - Adds aggressive caching and compression to your MCP tools - 95% token reduction through pure intelligence Repo → github.com/ooples/token-opti… 8. Claude Context - Zilliz’s hybrid vector search MCP - Makes your entire codebase the context for 40% less cost Repo → github.com/zilliztech/claude… 9. Claude Token Efficient - Just drop one CLAUDE.md file into your repo - Enforces strict terseness with zero code changes Repo → github.com/drona23/claude-to… 10. Token Savior - Navigates your code by symbols, not giant files - 97% reduction on code navigation with persistent memory Repo → github.com/mibayy/token-savi… ---- [ The god-tier stack ] Pick 2-3 based on what’s draining you: > Massive repo? Code Review Graph Token Savior > Heavy terminal output? RTK > MCP data dumps? Context Mode > Need an instant fix? Caveman Claude Token Efficient Most devs are bleeding tokens. Run `/context` in a fresh session and watch the savings roll in 👀

🚨 Google just announced what it calls the biggest upgrade to the Search box in more than 25 years 👇 A new AI-powered Search box is designed to go beyond keywords and autocomplete. According to Google, it will: ✅ Dynamically expand so users can describe what they need in more detail ✅ Suggest better ways to formulate questions, beyond traditional autocomplete ✅ Support multimodal inputs, including text, images, files, videos, and Chrome tabs ✅ Let users continue from AI Overviews into AI Mode with follow-up questions ✅ Preserve context as users explore more deeply ✅ Still provide a range of Search results, according to Google This is starting to roll out today in countries and languages where AI Mode is available. Google also announced that AI Mode is now using Gemini 3.5 Flash globally as its default model. Let's see how this impacts users search behavior, journey and ultimately, outcome towards sites. Read announcement: blog.google/products-and-pla…

This is what Google should've announced at I/O today

System instructions for Gemini 3.5 Flash: - Keep your responses concise. - Keep your tone professional and avoid overconfident language, bragging, or overclaiming success. - AVOID using superlatives such as "perfectly", "flawlessly", "100% correct", "Summary of Accomplishments" etc. to summarize your work for the user. Be humble. - AVOID over-the-top politeness or complimenting the user excessively. - Format your responses in github-style markdown.

Heads up SEOs: Google has officially rolled out ads in AI Overviews AI Mode. There are now three "Sponsored" results at the bottom of many answers.