For a couple of years, the main problem AI firms had was convincing people — or, more specifically, people in charge of companies — to pay for their products, writes tech columnist John Herrman. But following a period of rapid adoption, new issues have emerged.
It makes sense “that companies with a general interest in AI as a labor-saving tool would underestimate just how costly going all-in on new AI tools actually is,” writes Herrman. “Compared to 2024, for example, the amount of compute used by the top-end models from Anthropic and OpenAI is astronomically higher in 2026. Concerns about cost are ‘all of a sudden a huge issue,’ Sam Altman says, but why wouldn’t they be? AI firms finally found a product corporate America wanted to buy. It just happened to be much more expensive than corporate America expected.”
Read more from Herrman on the companies shopping around for their AI products:
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