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Steve Offsey @MarketBuildr

Building exceptional #SaaS, businesses. Follow me for #B2BMarketing, #CustomerExperience (#CX), #CustomerJourneyAnalytics, #JourneyMapping & #MarTech.

Joined September 2008
  • Tweets 30,028
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  • Followers 5,149
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Steve Offsey@MarketBuildr
31 Oct 2017
What is Customer Journey Analytics? by @MarketBuildr bit.ly/2xGdAy6 via @CustomerThink
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To Align Sales and Marketing Change the Game From Relay Race to Triple Threat customerthink.com/to-align-s… via @CustomerThink
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Read how a leading #telco drove #sustainability by using #CustomerJourney Analytics to identify opportunities to reduce truck rolls. #telecommunications #customerservice sprou.tt/1XZ6ndlit4f
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Join myself, @PhoebeAsquith, Lori Bocklund, Rebecca Wettemann, @drnatalie, David Wasserman, and @customeralchemy as we discuss the most important #CXtrends of 2023. Register now at: genesys.com/webinars/forecas… #CXTrends #customerexperience @Genesys
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Five #AI -Driven #CustomerExperience Solutions: A survey of the market by @cxwhisperer bit.ly/2ElDBZi
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Why Care About #CustomerJourneyAnalytics? By @dfluss bit.ly/2MKaWAL #CallCenter #CX #CustomerExperience
McKinsey on the 4 Pillars of Creating Distinctive #CustomerJourneys bit.ly/2zHKdxn #CX #CustomerExperience #CEM

The four pillars of distinctive customer journeys

New research reveals that focus, simplicity, “digital first,” and perceptions matter most.

mckinsey.com
Who is hiring journey managers - and should you too? Interview with @kerrybodine via @mycustomer bit.ly/3dN1MiG #customerjourney #customerexperience
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How to Transform Your Business to a Journey-Based Operating Model by @McKinsey mck.co/2UHEIr6 #CustomerJourney #CustomerExperience #BusinessStrategy
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Interviewing for a #martech role when the interviewer doesn't understand martech by@erica_seidel via @chiefmartech bit.ly/2jmmZb4
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#CustomerJourney Measurement: The Essential Guide bit.ly/3fYHkOF #CX #CustomerJourneyAnalytics
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Predator or Prey: Disruption in the Era of Advanced Analytics bit.ly/2hNRMOG via @BainAlerts #JourneyAnalytics #MarketingAnalytics
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Orchestrate Your #CustomerAnalytics Practice With The Next Best Experience bit.ly/2LuOHAZ by @forrester Analyst Brandon Purcell #CustomerExperience #JourneyOrchestration
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Gartner Identifies Five Myths About #CustomerService Journeys That Undermine #CX Investments - bit.ly/3w4LJGS #CustomerJourney
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#JourneyAnalytics uses quantitative and qualitative data to analyze behaviors and motivations across touchpoints and over time - @Forrester bit.ly/2jrMwzI
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What Sets #CX Leaders Apart bit.ly/3CdngRP via @thecustomr
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How to turn #BigData into Smart Data bit.ly/2IbUzZU #JourneyAnalytics #Martech
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13 #Marketing Trends For 2017 That B2B Marketers Need To Understand by @steveolenski #B2BMarketing #AI bit.ly/2j6nukM
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6 Ways to Make Sure Your #JourneyMapping Improves #CustomerExperience bit.ly/2kkycJx #CX #CEM
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"Machine Learning won't replace you, but people using machine learning will." Check out this video and report by Forrester Analyst @kjellkeli for a great intro to what ML is—and is not forr.com/2Fk5zV0
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Learn 5 Ways that Customer #JourneyMapping Can Transform Your Business Right Now #CX #CustomerExperience #CEM bit.ly/2j6o7uE
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