Independent mind working on mobile growth. Not Ex-GAFAM. madv.io
Joined November 2009
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- Following 4,193
- Followers 17,098
- Likes 46,576
4,232 Photos and videos
Pinned Tweet
11 Feb 2021
Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017.
Here's my additional 2cents:
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Thomasbcn retweeted
If you need to read just one: 37
Execs are bullshit 99.9% of the time but there is a reason why you hire them: you are fucked
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Jun 13
“Recruiting is a long game. Just because someone says no today does not mean it is a no forever. Build the relationship, leave a good impression, and keep the door open.”
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Jun 12
3, 2, 1 go!
Jun 12
We're live in 15 minutes⏱️
@drbarnard, @_chuckyc, and @Thomasbcn are breaking down what WWDC 2026 actually means for your app — Creative Assets, App Intents, subscription bundles and suites, and more.
Show up. Ask questions. Get answers.
Link to the live in the first comment 👇
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Jun 11
RC data by @toppare
iOS26 88% subs/rev
iOS18 10%
Jun 11
late to the party but I had a look at our data for paid subscribers who opened the app during the last 90 days and iOS26 share is ~88%. iOS18 is not that small, still worth supporting for most folks
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Jun 11
Most people say app reviwers are too tough.
I wish they were much tougher
(but also more specific, sure)
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Jun 11
It's 2026 and both a liter of crude oil and a liter of refined gasoline are still below $1.
Hopefully this changes soon and not by 20%
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Jun 11
before tax obviously, which is my point. If the market enable such absurd low pricing, hard tax is the solution. Not like the soft ones enforced currently
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Thomasbcn retweeted
Jun 11
Got word that @jeiting won’t be able to make the WWDC livestream tomorrow.
But good news… @Thomasbcn has agreed to step in at the last minute.
Will be a fun one, Apple has been a busy bee!
Jun 11
@drbarnard and @_chuckyc have been at Apple Park all week digging through sessions and talking to Apple.
Creative Assets. App Intents. Subscription bundles and suites. There's a *lot* to unpack.
Tomorrow (Friday June 12th) at 09:00 PT / 18:00 CET they're breaking it all down on Sub Club YouTube and taking your live questions – no registration required! YouTube link in the first comment 👇
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Jun 11
Reading about a japanese researcher using AI to decypher ALS patients words. Amazing for medecine.
The same tech available to your boss or the far-right nuthead? scary af.
We all thought cognitive freedom was a given, until it isn't...
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Jun 11
Job of the year: truck driver in Saudi Arabia
Djeddah saw containers landing x2.4
Khor Fakkan went from 100 to 6000 trucks a day in 3 months
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Thomasbcn retweeted
Jun 10
No mentions so far of SKAN or AAK in the #WWDC Privacy and Security Group Lab session.
Both of my questions around Private Relay general availability and Apple’s updated stance on probabilistic attribution were dismissed, which likely means no major changes are coming this time around.
I'll share the detailed notes after the meeting.
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Thomasbcn retweeted
Jun 10
Im offering a free consultation call to anyone who grabs the lifetime deal and wants help getting started with promoting apps on Apple Ads
We can discuss anything Apple Ads related: campaign setup, keyword strategy, budget allocation, common mistakes, or anything else you’re stuck on..
At the very least, you’ll learn how to avoid the obvious mistakes that can burn money fast.. the same ones I had to learn the hard way..
It's also a great chance for me to better understand your needs and make your experience with the app smoother!
Grab the lifetime deal and DM me.. simple as that :)
Jun 9
🚨🚨
After almost 2 months of building in public and incorporating a ton of feedback, I finally launched @ADSwiftApp !
A native macOS app for Apple Search Ads @RevenueCat built with privacy in mind. Your campaign and revenue data stay on your Mac.
It helps you see what every keyword actually earns, manage campaigns faster, and ask AI questions about your ads in plain English!
You can:
✅ see revenue, profit, and ROAS per keyword
✅ manage campaigns, ad groups, keywords, and bids
✅ ask AI questions like "what keywords are wasting spend?"
✅ keep your campaign and revenue data local on your Mac
To celebrate the launch, ADSwift is 50% off for a limited time.
Yearly Plan - $49.99/year
One time Purchase - $99.99 (this option may be removed in the future)
Thanks to everyone who shared feedback, tested early versions, and helped shape the product!
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Jun 10
The era of "all you can eat AI" is ending
Interesting patterns developing on both sides...
-subs/credits/wait monetization schemes, with white, grey, black, rainbow and hooli practices
-what tasks, from which model, prompt skills & break limits, what not to run at all
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Jun 10
The same mechanical turks who enabled a lot of today's model at their own expense might get a little revenge after all. Unexpected turn of event!
As of anyone still completing captchas, don't. Yikes
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Jun 10
yikes
Jun 10
There’s no such thing as cheating in business
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Jun 10
"App Store Guidelines clarifies that apps meeting the “fart app rule” could risk removal from the App Store"
Jun 9
Apple says it may remove some apps from the App Store if they don’t attract users techcrunch.com/2026/06/09/ap…
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Jun 10
Interesting article about LeBonCoin (in French)
#2 .fr ecomm after Amazon
28m visitors monthly
400k new listing daily
45% margin
Sold 12b€ 2 years ago
PE now doing its usual: add paywalls & hike prices ( 25%) to milk the cow while enshitifying UX
linkedin.com/pulse/leboncoin…
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Jun 10
Bloating SDK like Admob or Max take seconds to initialize. Too long for quick sessions (ex: livescore)
"The most effective fix: introduce a [fake] loading screen intentionally shown for 3–5 seconds, giving ads time to initialize"
felixbraberg.substack.com/p/… by @BrabergFelix
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Thomasbcn retweeted
Reprezentacja Haiti na oficjalnych koszulkach w których zagra na Mistrzostwach Świata umieściła POLSKĄ FLAGĘ!
To nie błąd projektanta ani przypadek – to wyjątkowy gest pełen szacunku, który porusza serce każdego Polaka. W 1802 roku Napoleon wysłał kilka tysięcy żołnierzy z Polskich Legionów na San Domingo (obecne Haiti), żeby zdławić tamtejsze powstanie niewolników. Polacy jednak wybrali inną drogę. Zamiast walczyć przeciwko walczącym o wolność, wielu z nich przeszło na stronę powstańców i stanęło do walki ramię w ramię z Haitańczykami przeciwko wojskom francuskim. Po zwycięstwie rewolucji i ogłoszeniu niepodległości w 1804 roku, pierwszy przywódca Haiti – Jean-Jacques Dessalines – oddał Polakom wielki hołd. Przyznał im pełne obywatelstwo, a w konstytucji nazwał ich „Białymi Murzynami Europy”. Były to słowa najwyższego uznania i braterstwa w tamtych czasach. Część polskich żołnierzy (ok. 400–500) została na wyspie na stałe, głównie w regionie Cazale, gdzie ich potomkowie mieszkają do dzisiaj. Dziś, ponad dwieście lat później, pamięć o polskiej odwadze i solidarności wciąż żyje na Haiti. Kiedy ich piłkarze wychodzą na murawę, niosą na piersi symbol naszej wspólnej historii – historii walki o wolność, która nie zna granic ani koloru skóry.
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