🚨 Big news: I’ve joined @Experiture AI as Chief Commercial Officer & Product Evangelist After 25 years in the trenches of #AdTech, #MarTech, #data, #media, and #consulting, I’ve seen a lot of platforms promise transformation. But what Experiture is building? It’s different: It’s #agentic. 🤖 Most marketing tools today require human babysitting: dashboards to check, buttons to push, workflows to stitch together. Experiture is flipping that script. We’re building the first agentic AI-native omnichannel platform—a system that acts on behalf of the marketer. With our Xyra, our AI won’t just recommend—it will execute your vision for you. It will create audiences, build journeys, activate data, measure results, test variations, and optimize across email, SMS, push, direct mail, and even paid media channels like Amazon Ads, Meta, Google, and The Trade Desk. That's why we are going to market as the world's first hashtag#omnichannelAI platform. 📈 Why now? 1. Marketers are sitting on mountains of valuable first-party data, and they’re being asked to do more with less. 2. MarTech/AdTech fatigue is real. People don’t need another dashboard or UI—they need outcomes. 3. The agentic AI revolution is happening in advertising and marketing technology, and scrappy start-ups like Experiture can out-innovate large incumbents—we already are today. That’s where Experiture comes in. We’re on a mission to connect the disparate worlds of CRM and paid media using 1P data as connective tissue in a way that’s scalable, intelligent, and ROI-driven. I’m joining forces with some of the best product minds I know, and a team that’s pushing boundaries. 👉 If you’re a brand marketer looking to join the agentic-AI revolution and build winning omnichannel experiences for your customers… 👉 Or a partner ready to collaborate on building the future of MarTech and AdTech… 👉 Or a tech enthusiast looking to join an amazing team defining the future of advertising and marketing… Let’s talk. The agentic era is here—and we’re building it at Experiture, just hit me up. 🤘 #martech #adtech #AI #agenticAI #firstpartydata #1pdata #CRM #paidmedia

Third-party cookies are crumbling faster than a bad Tinder date. 💔 And guess who’s stepping up? First-party data—the MVP of the AdTech game. Here’s why owning your data is the ultimate flex in advertising. 🧵👇 #AdTech #DigitalAdvertising #1PData

At the AWS Summit London today. Celebrus Cloud runs on AWS world-wide, powering some of the largest digital transformation programs in Retail Banks, Airlines, Healthcare and Insurance Companies. #1Pdata #identityverification aws-experience.com/emea/uki/…

– Kraft Heinz #KrogerPrecisionMarketing at @8451group = Knowledge. See Shobha Kansal & Jenny Holleran on stage in Philly May 15! They’re talking #1pdata & other signals to drive future growth p2pifutureforward.com

🔊 EPISODE 493: buff.ly/3ViPrLZ @gregkihlstrom talks with Sue Keith of Ceres Talent about the top 3 #marketingroles to pay attention to in 2024. 🎧 #ABM #customerdata #1pdata

🔊 EPISODE 483: buff.ly/3SQbojD @gregkihlstrom talks with Kristin Schoenstein and Elizabeth Robillard from @eTailNews Palm Springs about #retail trends including what exactly #omnichannel means, the impact of #AI, and more. 🎧 #customerdata #1pdata #personalization

Said it before, I'll say it again (I will keep saying it!) 2024 is the Year of 1P Data. Get started with implementing User Provided Data in GA4, today. Currently in beta; support.google.com/analytics… #DurableMeasurement #1PData #GA4

Hi AdTech universe, Eyeota recently had a Q&A with myself discussing @playwire and our data/audience products. Have a read & share! And of course, use our data in all major DSPs! #1pdata #onlineadvertising

We are here at the White Label Expo!! Booth 5158 #WhiteLabelExpoUS #FirstPartyData #RAEK #WhiteLabelWorld #Advertising #Marketing #1pdata #DigitalMarketing #WhiteLabel #LasVegas #RAEKdata

Check out the latest .@LBBOnline Magic Numbers Q&A featuring @BillyLoizou about why brands need a first party data strategy and the cost of not tackling this before third party cookies vanish for good bit.ly/3VGUL9v #FirstPartyData #1PData #CDP #DataFirst #CustomerData

Avanzar en el uso de los datos que sí tenemos de los clientes y convencerles de que nos dejen utilizarlos, a cambio de un servicio o producto más personalizado. @jpmoino @BCG #Marketing #1PData #Personalization marketinginsiderreview.com/e… @MktInsiderRev

Thank you to everyone that joined todays @Shoppable webinar on “Personalized Commerce Marketing: 1-Click Shoppable Ads” For more details click here or request a demo bit.ly/3zAndkT #ShoppableAds #1pdata #cookieless

Today Shoppable® announced our exciting new partnership with Jivox. When a partner at Meta first introduced us, he described the partnership as the 'holy grail of ads and commerce'. Click for the full announcement: bit.ly/3v2a41p #shoppableads #1pdata #cookieless #dco

The future of fan management is finally here! Introducing Key’s Fan Relationship Manager, a new enterprise software allowing Talent, Teams, and Entities to own their data, activate their audience & unlock revenue opportunities! #mykeylive #keyfrm #ownyourowndata #1pdata

GAFAの特に3社は最初の入りは異なるけど各社同じ様な動きをしてますよね。cookie、MobileIDレス時代による各社1Pdata、ユーザー囲い込みの為、platform、device、off-lineと。車も時間次第。先に出すのはAppleかな。そう考えていくと特にF以外の3社は、まだまだ伸びますよね。 forbesjapan.com/articles/det…

SÁGA has arrived. digiday-com.cdn.ampproject.o… #1pdata #Insider #cookiepocolypse