SEO updates you ✨NEED✨ to know [9 Sep]:
🔍 Initial reactions to SearchGPT, OpenAI's prototype search engine, have been mixed so far. Users have reported the typical hallucinations and incorrect information but also some better performance for certain types of queries.
⛕ 26% of URLs ranking in SearchGPT don't receive traffic from Google. This could present new visibility opportunities. SearchGPT uses Bing's index and its results were found to be 73% similar to Bing. via Anastasia Kotsiubynska
@SERanking
📈 The August core update has completed its rollout as of 3 September 2024. There have been reports of recovery for some sites affected by last year's HCU as well as negatively impacting other well-known sites.
🧪 Sites hit by Google's Helpful Content system tend to have lower ratios of "Brand Authority" to "Domain Authority" according to a new study, hinting when your brand is weaker than your backlink profile, you may be at risk. via
@THCapper
📊 Google "can't promise full recoveries" but do "think that some sites will continue see good gains." In a lengthy interview, Danny Sullivan gave some characteristically vague answers regarding the recent big Google updates. via
@rustybrick
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@semrush has rolled out AI Overview tracking in both Organic Research and Domain Overview, rather than just in Position Tracking. This means you can analyse any website, not just the ones you have setup to track.
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@yoast AI Optimize, an AI-powered content creation assistant, has launched. This new free addition to the popular WordPress plugin can help with recommendations for including keywords in your content.
🛍️ Organic product grids showing in the SERPs for ecommerce queries have been steadily growing with the UK experiencing an 11 percentage point increase compared to April last year. via
@brodieseo
🔗 Google's canonical documentation has been updated to clarify that URLs with fragments are ignored. If you use these URLs are anchor links (identified by the # in the URL), be aware that only the primary URL will be canonical. via
@davewsmart
📑 Google is testing a new format for forum content on SERPs. As if there wasn't enough forum content on the SERPS (hello Reddit), this feature will highlight "top comments" and "related content" for certain queries.
🐤 Google appears to have merged the "Articles carousel" into the "Latest posts" SERP features into a single. The "Latest posts" carousel can now contain both articles and social shares (like X, Threads, etc.) via
@glenngabe
▶️ The YouTube Liaison has provided some updated information about ranking factors for YouTube. This Q&A includes advice for titles, formats, file names and release schedules for video creators.
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Links to everything in my next tweet ⬇️