Let’s extend a warm welcome to Dr. Moran Cerf as he joins us on Business Talk.
Dr. Moran Cerf is a leading expert in neuroscience and its application to business, with nearly 90 academic publications, half a dozen patents, over 50 students, and more than 10 million online followers.
Dr. Cerf currently serves as the Academic Director of Executive Education and an Adjunct Professor of Business in the Marketing Division at
@Columbia Business School.
He holds a PhD in neuroscience from California Institute of Technology, an MA in Philosophy, and a BSc in Physics from
@TelAvivUni. He has taught leadership and marketing at
@NYUStern and the
@KelloggSchool, where he was a professor of neuroscience and business for nearly a decade. In his acclaimed research, Prof. Cerf studies patients undergoing brain surgery by recording the activity of individual nerve cells through electrodes implanted in the brain. This method allows him to explore questions such as: "How are conscious perceptions formed in the brain?", "How can we control our emotions?", and "How can we create content that engages the brain?"
Dr. Cerf has published papers in academic journals like Nature and the Journal of Neuroscience, as well as in popular science outlets such as
@sciam,
@WIRED,
@newscientist, and more. He is also a consultant to neuro-tech companies and Hollywood productions and is a 4-time U.S. National story-telling champion.
In this episode, Dr. Moran Cerf shares valuable insights from his research on "The Brain’s Role in Decision-Making: Why We Choose the Way We Do."
#Neuroscience #DecisionMakingProcess
#CognitiveBias #BehavioralScience
#MindfulChoices #BrainPowerInDecisions
#UnderstandingDecisionMaking @btwithdb @GMC_23232 @twtrdtcm