day 5 of doing brutally honest account audits for random people on X.
@JuliaEMcCoy - 33,646 followers
profile snapshot:
- 34,665 total posts over 12 years (account since Jan 2014)
- following 11,367 (3:1 ratio, lower than you'd expect at this size)
- pinned tweet: "We were lied to. They told us to sit under fluorescent lights for 8 hours a day..." (1,500 likes, 323 RTs, 230 bookmarks, 39.5K views. her brand manifesto. strong pin)
- verified blue check
- bio: "Liberate and heal humanity. 🦾 Founder, First Movers. Rediscovering old truths."
- links to FirstMovers two YouTube channels
- location: Scottsdale, AZ
what's actually working:
1. one liners are her superpower and it's not close. "Stop learning to code. Start learning to think." 175,868 views, 1,822 likes, 172 bookmarks. "The next billionaires won't have corner offices. They'll have laptops, bare feet on grass, and zero employees." 40,802 views, 2,704 likes, 232 bookmarks. her top 2 posts are both single sentences. zero media, zero links. just a line that hits
2. the "They say X, I say Y" framework. she uses this in at least 8 posts. "They say AI will destroy journalism. I say, journalism destroyed itself..." these consistently pull 4,000-8,600 views and 80-141 likes. it's her most reliable mid-tier format. she can run this once a week forever
3. contrarian AI optimism in a sea of AI fear. every high performer reframes anxiety into opportunity. "AI didn't come to steal your job. It came to expose that your job was stealing your life." 17,155 views, 567 likes. she's carved out "AI optimist who also thinks the system is broken." that combination creates engagement because it's opinionated from both directions
4. vulnerability overperforms the philosophy. "One year ago, I could barely stand up" got 128 likes and 2,936 views. above her median despite being a personal story, not an AI take. her audience resonates with the human side more than she realizes
the problems:
extreme format monotony. zero threads. zero video. zero polls. zero quote tweets. ~85% text-only single tweets, ~10% text image, ~5% link promos. she's running the entire account on one format. the "stop learning to code" tweet is screaming to be a thread with examples. she never gave it one
the follow ratio tells a story. 33.6K followers but following 11.3K. a 3:1 ratio at her size suggests follow-for-follow growth history. organic thought leaders at 33K usually follow 500-2,000. this means a chunk of her follower base may be low-quality/inactive, which explains why her reach rate (median ~2,800 views on 33.6K followers = 8.3%) is decent but not exceptional
promo posts crater her metrics. "Learn more about our AI Labs" got 5 likes, 541 views. "After training 400 students in Labs" got 2 likes, 1,041 views. meanwhile her philosophical posts hit 3,000-8,000 views. the hard CTA promos are training the algorithm to expect low engagement from her account. she's actively hurting her own distribution every time she drops one
she's saying the same thing 12 different ways. "For 200 years we acted like machines, now machines can do that, humans are free." i counted at least 12 posts that are essentially this thesis in different wrappers. the audience will attrit. repackaging the same core idea without enough variation is a slow bleed
the bio is an identity split. "Founder, First Movers" (AI business) sits next to "Quantum Healing Mysteries" (alternative health YouTube). someone clicking through from a viral AI tweet lands on a bio that mentions quantum healing. that's a conversion leak. these are two audiences and the bio tries to serve both
broadcast mode, not conversation mode. her posts get replies but she doesn't build conversational threads under them or engage visibly on other people's posts. the account reads as a megaphone, not a person in a community
wins she's leaving on the table:
1. threads don't exist on her account. zero threads in the entire dataset. she ran a 100-person writing agency. served 5,000 clients. had a nervous system crash and rebuilt her life. pivoted from agency to AI. every one of those is a thread that would 5-10x a single tweet's reach. the "stop learning to code" tweet alone could've been a 7-part thread with examples that hit 500K views. she's never tested the highest-reach format on X
2. she has two YouTube channels and posts zero video on X. she's already making video content. clipping 60-second takes for X would diversify her format mix and feed the algorithm differently. zero effort content she already has sitting on another platform
3. zero quote tweets on AI news. when OpenAI, Anthropic, or Google drops something, her audience wants her take layered on top. she's missing every single news cycle. one QT per week on a trending AI story with her contrarian spin would be easy mid-tier engagement
4. the one-liner format should be 3-4x per week. her data proves one-liners are her best format by a massive margin. but most of her output is 4-8 line philosophical posts. she should invert the ratio. more punchy, less preaching
5. she's not engaging upward or sideways. no visible relationship-building with other AI creators on the timeline. reply-game and collab threads with peers at 100K (
@alexhormozi,
@garyvee,
@SahilBloom types in the AI/business space) would unlock a completely different growth trajectory
opportunities she hasn't seen:
1. "AI business operator wellness/quantum biology" is a brand nobody else owns. the intersection of "my AI clone runs my business while i'm grounding barefoot in Scottsdale" is genuinely unique on AI Twitter. but it's buried under repetitive anti-system philosophy that sounds like every other AI optimist account. she should lean INTO the weird, not away from it. the barefoot billionaire thing is memorable. the generic "the system lied to you" posts aren't
2. the mom angle is massively underused. "I think about this a lot as a mom of two" got solid engagement. the parenting AI education combination is a wide-open niche. raising kids in the AI era, what she's teaching them, how her lifestyle changed for her family. that's relatable and shareable in a way that abstract philosophy isn't. moms sharing parenting content is one of the most powerful viral loops on the internet
3. revenue transparency could replace the hard promos entirely. the "$5,900 on Sunday" post performed well. but it was a one-off. a weekly "AI business revenue diary" with actual numbers, what worked, what didn't, would build a recurring audience AND drive First Movers conversions organically. instead of "join AI Labs" (5 likes), show "here's what my students built this week and what they earned" (that's the ad that doesn't feel like one)
4. her health recovery story is a multi-part series she's told once. "one year ago I could barely stand up" performed above her median. the full arc from burnout to nervous system crash to quantum biology recovery to rebuilding with AI is a 10-part thread series. she's sitting on a transformation story that would resonate with every burned-out entrepreneur on the platform
5. she should be the person who reacts to every major AI launch. her audience follows her for AI takes. but she never reacts to news in real time. becoming the "here's what this actually means for solo operators" voice on every OpenAI/Anthropic/Google drop would cement her as the go-to contrarian AI commentator. right now that lane is open
6. a "what I'd tell my agency self" series would bridge her old audience and new one. she ran a 100-person writing agency. thousands of her followers probably came from that era. content that connects the old world (agency grind) to the new world (AI solopreneur) would reactivate dormant followers who've been quietly watching the pivot
what she should double down on: one-liners (3-4x per week), threads (1x per week minimum, she's never tried), the barefoot AI operator brand (it's unique, lean in), revenue transparency over hard promos, and real-time AI news reactions with her contrarian lens.
bottom line: she's got a 33K audience, a genuinely unique brand intersection (AI wellness motherhood anti-system), and her data proves one-liners crush everything. the fix is format diversity (threads, video clips, QTs), killing the hard promos that tank her algorithm score, and leaning into the specific things only she can say instead of repeating the same "the system lied, AI sets us free" thesis 12 ways.
what do you say
@JuliaEMcCoy, did i get it right? hit me up if you want to brainstorm more ideas together.