Day 13 of
#IPSeriesChristmasCountdown discusses the interplay between tourism and IP; sustainable transformation
As we reflect on
#WorldTourismDay2025, themed “Tourism and Sustainable Transformation”, IP emerges as a hidden engine behind tourism innovation. From geographical indications like Nsuka Yellow Pepper to collective trademarks, copyrights, and patents,
#IP protects cultural heritage, empowers local creators, and fuels eco-tourism.
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