I need to adapt my social media strategy.
It doesn't make sense to talk about the same stuff or even in the same way on LinkedIn vs Substack or Twitter or Bluesky.
And I need to keep expanding beyond LinkedIn.
Rough breakdown of how I'm thinking about it as follows:
LinkedIn тЖТ talk about DemandBird. Basically continuation of the Aware days in terms of being a 'social media' guy. That seems to be what y'all (slash 'the algo') want from me so, so be it.
Twitter & Wildfront Community тЖТ more of my journey as a SaaS bootstrapper. Sharper, more terse tone. Pull fewer punches.
Bluesky, Threads, Mastodon тЖТ talk about DemandBird. Social media growth but shorter quips. No longform due to the format.
Substack тЖТ kind of a question mark... probably both? I think due to our product having a Substack scheduling tool as part of it, I'll lean somewhat on that since it's pretty "on the nose" for that platform.
Youtube тЖТ on the Wildfront channel, lean on SaaS bootstrapping content; on the DemandBird channel, 'grow on social media' DemandBird content.
Facebook & Instagram тЖТ continue to skip entirely unless I decide to promote LayoffAlert more heavily, but for now that's in "let it build up organic traffic" mode before I invest more there.
BTB Community тЖТ Me as the whole person/entrepreneur.
Of course, I'm going to use DemandBird to keep a handle on all of this, cause it's damn near impossible to track it without it... :) especially for the 3-4 platforms I'm most focused on.
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Thoughts, marketing folks?
Open to feedback.