5 Jul 2022
Today, we launched our new @prebidjs Header Bidder Adapter, making our solution ready for integration into endemic publishers' existing header bidding frameworks.
We're dedicated to building the best solutions for healthcare marketers & publishers alike: martechseries.com/analytics/…
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26 Apr 2022
Under 100 publishers (or publisher reps) control something like 70% of all inventory. Doesn't have to be hard.
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25 Apr 2022
Pubs adopt pubcommon or standard UUID a deal ID construct.. and then when demand side inputs the targeting parameters they want (emails, viewers of X, Y, and Z content pages in A period of time, demographics, etc), they get back the IDs to target in the bidstream.
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14 Apr 2022
Honored to pass the torch down to Jeff! I am so proud of all the Pubs in @prebidjs. We have some of the best industry discussions in that Taskforce!
14 Apr 2022
I won! Now the work starts...
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23 Jan 2022
By "hell" you mean we can look forward to more careless internal emails disclosing employees' remorse over Google's guilt?
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23 Jan 2022
1) Google’s dismissal will be as unsuccessful as Facebook’s
2) discovery will be hell
3) “Paxton v Google” plays into their hands. It’s now bipartisan, 16 other AGs; DOJ will likely follow with more.
4) complaint and CIDs were damn good, now the show begins. They’re screwed.
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22 Jan 2022
Agreed, although the problem is the complaint has so many flaws that Google can throws dozens of engineers and lawyers at it and tear it apart so nothing will happen.
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9 Jan 2022
Sightly worrying piece here by @ronan_shields on the #UID2 stalemate ... The #adtech industry needs all named parties here to figure it out and start scaling this thing 📈@TheTradeDesk @prebidjs @IABTechLab
.@prebidjs has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk. From @ronan_shields. buff.ly/3f08Xqc
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.@prebidjs has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk. From @ronan_shields. buff.ly/3f08Xqc
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30 Nov 2021
A little delayed news - excited to hit the ground right after parental leave, joining the board of my ad tech baby, @prebidjs adweek.com/programmatic/cook…
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11 Nov 2021
The @IABTechLab agrees with our board member & @Pubmatic CTO John Sabella that open collaboration with @Google & @prebidjs on FLoC is a win for all! We can transparently evolve FLoC to the betterment of consumers, publishers & brands. We’re ready!
adexchanger.com/the-sell-sid…
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10 Nov 2021
This is great from @PubMatic's John Sabella - if Google can collaborate within the @IABTechLab and with @prebidjs, it could make "FLoC2" really work, and actually get industry buy-in from everyone. Hope they take this feedback! adexchanger.com/the-sell-sid…
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7 Sep 2021
We spoke with Jordan Cauley, Director of Product at @mediavine, who co-chairs the SSO PMC (w/ @Criteo Chief Product Officer, Todd Parsons) within @prebidjs about cookieless opportunities for pubs and why Prebid is central to the open web’s future. admonsters.com/can-sso-bring…
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7 Sep 2021
No time like the present to start developing third-party cookie alternatives. @mediavine Director of Product, @jdcauley, who is also co-chair of the Single Sign-On PMC for @prebidjs, speaks with @AdMonsters about the benefits of creating a SSO solution.
bit.ly/3hcyRZf
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26 Jul 2021
Thank you to the @Adweek community for awarding us the Best of Tech Readers’ Choice Awards for Demand Side Platform and Innovation of the Year for our work with @prebidjs on Unified ID 2.0! adweek.com/performance-marke…
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29 Jun 2021
Outside of the Privacy Sandbox, I think the most consequential work being done on the future is the work we're doing with @magnite @prebidjs @IABTechLab and major agencies, publishers and adtech firms around publisher data cafemedia.com/first-party-se…
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