Just explained in a podcast why I think classic outbound is "dead" & the future of the SDR role.
Here were some of the Q&As worth mentioning:
1. Why did I stop supporting outbound sales?
A year ago, I cold called Seth Godin (the Jordan Belfort of marketing if you're unfamiliar). I asked him for career advice and he told me to quit my job.
"Find a job where the prospects chase you instead of you chasing the prospects."
That struck a cord with me and I took the advice blindly.
I decided to focus on content creation, webinars, community groups, and organically generating inbound leads.
It didn't work for the first 45 days.
On day 46 I got my first inbound — then it compounded and worked way better than aimlessly cold calling.
There are a lot of orgs over-hiring SDRs and giving them impossible quotas.
Then they fire 80% of them 3 months later.
Cloudflare, Sendoso, SalesLoft (all of which are good companies) are examples of this.
It's irresponsible in 2024 to be reliant on a predictable revenue model.
We need to be better as an industry.
2. Will SDRs be around forever?
For sure. SDRs will be a thing the same way cashiers are a thing — reduced by headcount and most are disposable.
Most SDRs (85% ) will be replaced by Clay agencies, cold email agencies, or other channels that are cheap and scalable.
3. What is the future of the SDR?
It will be very, very rare and situational.
Instead, we'll have full-cycle AEs who are industry experts and can create, capture, and close their own demand. (If you've ever watched Mad Men, we're talking about a bunch of sellers like Pete).
Or SDRs will migrate towards a marketing role that requires outreach. Picture your SDRs being the ones who handle webinars and live events — they are doing activities that create and capture demand simultaneously in real-time.
The future is already here, though.
Companies are laying off their SalesDev team and realizing that it no longer works and have no idea how to generate pipeline.
Erudite is fixing this.
Before over-investing in a low performing SDR team, consider a better way:
calendly.com/outbounder-jame…