Co-founder launching (very) soon to empower brands and agencies with deep adtech/martech vendor expertise.

Joined May 2007
Photos and videos
Biggest current layup opportunity for @LinkedIn - warn --> deactivate accounts suggesting a partnership between "[their company] x Stealth"
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Jay Friedman retweeted
Goodway Group's CEO @jaymfriedman reveals how we're revolutionizing the industry with GRADIANT and G-Comm in a juicy new interview for @AdMonsters Get an inside look at Goodway Group's strategic vision👇 admonsters.com/innovating-th…
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Jay Friedman retweeted
The secret to programmatic success? Turning ad waste into opportunity. ✨ Laurie Sullivan of @MediaPost dives into our game-changing white paper "Once and For All" featuring @jaymfriedman and @acfou — don't miss it: bit.ly/3IVeihb

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Overheard recently: “in 2015 no one would have though American manufacturing had a future and most thought creative professions were the safest. It’s 2023 and writers are on strike and the govt is encouraging onshoring more manuf.”
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Jay Friedman retweeted
12 Aug 2023
I gave Claude the descriptions of 400 of the latest Y Combinator startups & asked it to generate on-trend startup concepts based on them. Some interesting ideas. (As a general principle, this type of few-shot prompting, where you give the AI examples, is an effective technique)
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Jay Friedman retweeted
12 Aug 2023
“Journalism is a systematically misleading picture of the world because it’s a nonrandom sample of the goriest, flashiest, loudest stories out there.” - @sapinker on World of DaaS pod
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I hear the new "X" swag is super desirable as long as it's Patagonia.
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"Google has competition."
Replying to @george__mack
2. The History Of The Internet It's crazy how fast things have moved over the last 30 years. Google's explosion is incredible when viewed in a historians frame.
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Jay Friedman retweeted
17 Jul 2023
Privacy legislation is fomented by zealots on behalf of a population that doesn’t care about most forms of anonymous targeting. The UX is now far worse!
Turns out when you use the internet from Europe, you get *even more* GDPR pop ups. You have GDPR popups for the popups...a never ending recursion of 'accept all' that reminds me of the early Web days and junky sites spinning up new browser windows.
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Retail Media and AI are shiny objects? Yikes.
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The whole DSP/SSP disintermediation thing is where publications and journalists lose C-level audiences. It's the weeds of the weeds and we have so many more big picture exciting problems to solve in marketing.
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A non-tech take on DSPs building SSP functionality and vice versa. Grocery stores build house brands all the time. CPG brands may do some DTC or hav ea flagship store, but don't typically build grocery stores. Thoughts? digiday.com/media/in-a-shrin…
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If you're going to hate advertising and data collection, you have to hate it all, not just the non-apple advertising and data collection. Go France.
Interesting: French competition authority may re-open investigation into Apple’s ATT privacy policy.
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Apple turned evil against non-app store advertising with ITP. Unethical with ATT. This is the moment where they've become intentional about prioritizing efforts that are ROI-negative to the ecosystem, even if they're not ROI-positive to Apple. theverge.com/2020/3/24/21192….
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How can agencies differentiate themselves? How can agencies build more trust with marketers? I attempted a few answers here w @aripap and @ericfranchi.
Should agencies build their own tech? @jaymfriedman from @goodwaygroup answers this, working vs non-working media, and how @ericfranchi once tried to sell him an IO door-to-door. Great episode! Spotify: open.spotify.com/episode/2I8… Apple: podcasts.apple.com/us/podcas…
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