MrBeast reveals why a 10% better video gets you four times the views, not 10% more
"I mentor YouTubers a lot. One of the people I've been mentoring recently, he was doing $24,000 a month and then he recently had a $400,000 a month on YouTube."
"He was doing 4 million views a month, 24 grand. And then probably like seven, eight months into it we got him up to 45 million views."
"It's much easier, as weird as it sounds, it's much easier to get five million views on one video than a hundred thousand views on 50 videos."
"You could upload one great video a year and get more views than if you uploaded 100 mediocre videos."
"If you get people to click your video 10% more and watch a video 10% longer than mine, you don't get 10% more views. You get like four times the views. A 10% better video is four times the views, not 10% more views."