2024: The Year of Identity in AdTech
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#AD)
Did you know?
91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Google’s U-turn on cookies, 75% of industry leaders say it won’t slow down their shift.
This isn’t just about browsers anymore. As identity expands across digital, CTV tops the list of channels in need of support, with mobile, digital audio, and gaming close behind.
Get the full scoop on adoption rates, testing, and the future of addressability in other channels.
👉 Check out
@ID5_io's 2024 State of Digital Identity Report.
id5.io/resources/state-of-di…