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Ryan Henry Joe @threefirstnames

Writer, Reader. EiC @Adweek. Formerly @BusinessInsider and @AdExchanger. I work for two cats. Secret comics podcast: qtdcomics.com

Joined February 2009
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  • Followers 1,811
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MediaMath once seemed to be an ad tech company that would make investors rich, like The Trade Desk or AppNexus. Instead, many got nothing. This must-read from @larakiara reveals how a once-promising company missed so many promising opportunities. businessinsider.com/mediamat…

MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.

MediaMath was fated for greatness as a unicorn startup. But the adtech firm's billion-dollar exit never happened. Early investors were left with nothing.

businessinsider.com
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I close one tab and two grow back.
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Millions of people tuned in to UK media to follow coverage of the Queen's death. Following government guidance, UK media instituted an ads blackout — but @larakiara reports that led to a revenue deficit of over $100M. businessinsider.com/ad-black…

UK media companies lost $120 million due to an advertising blackout after the Queen's death

Analysts also said media companies could benefit from extra print sales and pent-up demand from advertisers who held off during the national mourning period.

businessinsider.com
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Ryan Henry Joe retweeted
Lara O'Reilly@larakiara
13 Sep 2022
Bridgepoint released a statement confirming our scoop this morning: bridgepoint.eu/press-release…

Lara O'Reilly@larakiara
12 Sep 2022
ICYMI, scoop from late last week: PE firm Bridgepoint is set to take a majority stake in MiQ that would value the adtech company at close to $1 billion businessinsider.com/bridgepo…
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.@Microsoft already has a $10B ad biz and it's building even more, with @Xbox inventory, a coveted ad sales deal with @Netflix, and the @xandr ad platform. @larakiara and I compiled a list of the 14 execs steer that ship. businessinsider.com/most-imp…

Kya Sainsbury-Carter is the new head of Microsoft Advertising. Meet 14 top execs behind the...

These 14 Microsoft execs plan to double its ad business revenue to $20 billion, through Bing, its Netflix sales deal, and by bringing more ads to Xbox.

businessinsider.com
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.@Amazon is stepping up its push into influencer marketing and wants to get brands to buy in. Here are the influencer events it's planning through the rest of the year, and all the sponsorship opportunities, from @LaurenJohnson. businessinsider.com/amazon-r…

A new pitch deck shows Amazon is vying for influencer ad dollars with splashy events, where brands...

A leaked deck shows how Amazon is pitching advertisers on sponsorships around influencer events and placing products in gift bags.

businessinsider.com
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If your employees inquire about the lack of raises, you probably don't want to bring up your car collection. That, and other details behind how Oracle's martech and adtech businesses faltered. From myself, @bellelin_ and @lmoses businessinsider.com/rise-fal…

How Oracle lost the marketing cloud war to Salesforce, according to former employees

Insiders describe how Oracle spent over $4 billion to build an advertising- and marketing-services giant but failed to realize its ambitions.

businessinsider.com
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Here's how Apple ads will likely work, and how they could add $1B a year to the company coffers. Incisive breakdown of the new biz from @larakiara: businessinsider.com/new-appl…

Apple is rolling out new ads that could grow its booming ad division by $1 billion a year. Here's...

The new "Today" and "You Might Also Like" ads will double the number of formats it offers advertisers in the App Store.

businessinsider.com
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The most recent round of Oracle layoffs was a total mess. Here's what it looked like from the inside. Reporting from @bellelin_, @ashannstew, and myself. businessinsider.com/inside-o…

Oracle insiders describe the 'complete chaos' from layoffs and restructuring while employees brace...

Oracle's marketing team has been gutted following the departure of CMO Ariel Kelman, sources told Insider, as the company aggressively cuts costs.

businessinsider.com
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You already know about Google delaying the Great Cookie Quash. So meet Jerry Dischler, the Google exec spearheading the company's ad strategy. He has to keep the money coming in amid all the regulatory and privacy challenges. businessinsider.com/meet-the…

Meet the little-known Google exec steering the company's $209 billion ad business through an...

Jerry Dischler is a little-known Google executive making massive decisions that affect the entire advertising ecosystem.

businessinsider.com
Ryan Henry Joe retweeted
Lara O'Reilly@larakiara
2 Aug 2022
Google gave everyone some breathing space by delaying its plans to kill off cookies, again, last week. @threefirstnames and I took a look at why it's all taking so long businessinsider.com/why-goog…

Why Google's big plan to reinvent digital advertising keep hitting snags — and how it's tackling...

A mixture of regulator intervention, industry skepticism, and a tough macro environment leads some experts to predict further delays are in store.

businessinsider.com
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Google has moved its deadline to kill cookies to 2024. Scoop from @larakiara and myself. businessinsider.com/google-t…

Google is pushing back its deadline for killing off tracking cookies until at least 2024

The second delay in its timeline to phasing out third-party cookies in Chrome is designed to allow more time to test alternative technologies.

businessinsider.com
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And in other marketing-related depatures, @lmoses reports that @away just parted with its CMO, who was only hired last November. businessinsider.com/away-lug…

Away just parted with its marketing chief for the second time in about a year

The direct-to-consumer luggage company has set big growth goals for 2022 after being crushed earlier in the pandemic.

businessinsider.com
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Retail media is still hiring like crazy despite the economic downturn. @LaurenJohnson spoke to a bunch of execs at places like @WalmartInc, @Kroger, and @ultabeauty to learn how to get a job in ecom advertising. businessinsider.com/how-to-g…

Retailers like Walmart and Amazon are betting big on selling advertising and can't hire fast...

Retailers are staffing up to run their advertising businesses, and they're looking for people with deep relationships with big brands.

businessinsider.com
.@integralads is in the midst of another C-level exodus. The last one happened in 2019. Scoop from @LaurenJohnson businessinsider.com/top-exec…

One third of digital ad firm Integral Ad Science's C-suite is leaving in quick succession

The advertising tech firm is losing one third of its C-level leadership a year after going public.

businessinsider.com
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.@Microsoft surprisingly won @Netflix's ad biz from @Google and @FreeWheel. Here's why Google lost out, and why some @Microsoft staff have high hopes to poach Netflix off @awscloud onto Azure. Reporting from myself, @ashannstew, and @HughLangley. businessinsider.com/how-micr…

How Microsoft won Netflix, the ad prize of the year — and why Google lost it

In a surprise, Netflix chose Microsoft over Google and Comcast to build a new ad-supported streaming service.

businessinsider.com
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.@OracleDataCloud laid off a batch of people -- some of whom are scheduled to be let go just days before their shares vest, meaning they're going to be out a lot of money they've worked all year to earn. businessinsider.com/oracle-a…

Oracle Advertising just laid off staff, and some are furious that they're facing huge losses in...

Some Oracle Advertising veterans say they were let go just before their restricted stock units, which can be 25% of compensation, were scheduled to vest.

businessinsider.com
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The first part of an epic look into how Amazon's ad business works, who are its power players, its biggest competitive threats, and where it will likely go now that's it's already a $31B business.
Lauren Johnson@LaurenJohnson
10 May 2022
For the past couple of months, @AdsInsider has been working on a 10-part series digging into Amazon's ad business. First, @kitten_mouse and I looked at how Amazon got so big and where it's going: businessinsider.com/how-amaz…
Insider's advertising desk is looking for a reporter to cover the Big Tech platforms (Google, Meta, Amazon, Apple, natch), and their outsized impact on the ad industry. Salary between $80k-$110k. Interested? Apply here: boards.greenhouse.io/insider…
Honor and a pleasure working with you @PatrickCoffee. The WSJ just scored some fantastic talent.
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