software architect: Advanced research in artificial intelligence for digital advertising
Joined July 2009
- Tweets 122
- Following 197
- Followers 313
- Likes 350
Photos and videos
Programmatic Advertising Research retweeted
30 May 2019
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
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Programmatic Advertising Research retweeted
30 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
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Programmatic Advertising Research retweeted
21 May 2019
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
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Programmatic Advertising Research retweeted
21 May 2019
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
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Programmatic Advertising Research retweeted
19 May 2019
What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?
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Programmatic Advertising Research retweeted
29 Mar 2019
Trump Ends Another Obama Era Program - If you owe less than $726,525 on your home and haven't missed a mortgage payment in 6 months, use Congress's mortgage stimulus program for the middle class. You'll be shocked when you see how much you can save.
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Programmatic Advertising Research retweeted
16 May 2019
The Vatican is hosting a 2-day conference on the impact of #robotics and #AI on humanity, which began on Thursday.
ow.ly/hZld30oKxcF
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Programmatic Advertising Research retweeted
15 May 2019
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
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Programmatic Advertising Research retweeted
15 May 2019
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
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Programmatic Advertising Research retweeted
15 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
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Programmatic Advertising Research retweeted
15 May 2019
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
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Programmatic Advertising Research retweeted
15 May 2019
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
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Programmatic Advertising Research retweeted
15 May 2019
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
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Programmatic Advertising Research retweeted
15 May 2019
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
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Programmatic Advertising Research retweeted
14 May 2019
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
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Programmatic Advertising Research retweeted
13 May 2019
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
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Programmatic Advertising Research retweeted
8 May 2019
🧠💪 Introducing the People AI Guidebook! Packed with best practices & practical tips—learn how to design human-centered AI products: design.google/ai-guidebook
#pairguidebook
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Are companies investing strategically in AI? deloitte.com/insights/us/en/…
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Powerful #MachineLearning approaches are available for natural language processing (#NLP), widely used in textual #bigdata. Popular programming languages include #Java, #Python and #R. @stanfordnlp provides open source:stanfordnlp.github.io/CoreNL…. A tutorial: cloudacademy.com/blog/natura…
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