If you enjoy listening to smart people talk about important things, you wont want to miss IAB Tech Lab's summit on June 9 in NYC. Linda Gridley and Scott Galloway are bookending an all-star lineup of influential product, policy, and engineering leaders. C…lnkd.in/gXvjqga8
.@IABTechLab is honored to host @profgalloway as the closing keynote to Tech Lab Summit! Join us for a discussion on the future of CTV, retail media networks, winners & losers in the future Internet economy & the impact on consumers. June 9. Register now! bit.ly/TLsumt
I cannot agree more with what @slayser8 has to say in her awesome article on Seller Defined Audiences. In my opinion, SDA has the potential to be the most important new standard for digital advertising to get past device IDs and tracking and violations of user privacy. 1/
Great article by @IABTechLab Board Member @slayser8 on the merits of Seller Defined Audiences and why it's good for consumer privacy, good for publishers, and good for advertisers!
adexchanger.com/the-sell-sid…
The future of the internet can be more #privacy safe & better for #publishers if we build it around solutions that reward the content creators, like Seller-Defined Audiences #SDA. Learn More Here: adexchanger.com/the-sell-sid…
More from @IAB#ALM2022: "When I look at all the solutions available and ones that will stand the test of time... I'd call out @IABTechLab’s Seller Defined Audiences" - Stephanie Layser, Vice President, #Data, #Identity and Ad Tech Products and Platforms, @NewsCorp
I’m hiring. I seek a battle-tested product manager from the digital ads industry who has a track record in privacy and identity. This person will make a lasting impact for good. I’ll post the job description shortly. Help me
spread the word or send me a DM if this is you.
Finally, some clarity from Google at iabtechlab.com/blog/finally-…
Google Ads’ data collection practices will eschew open web user tracking, go all in on Chrome Privacy Sandbox tech and first-party data. 1/4
After much working group collaboration, and 1 year into #ProjectRearc, the @IABTechLab releases 4 initial standards to the industry (for comment) that focus on addressability, user privacy, and industry accountability. adexchanger.com/online-adver…
More good reporting on our releases from @Adweek:
"The Tech Lab today has released four new specs that aim to bring more accountability and standardization to the drastically changing online identity and ad targeting practices."
adweek.com/media/iab-tech-la…
Here’s what the IAB is talking about. A framework for using encrypted, voluntarily provided, email for ad targeting. Framework, not “universal” ID. Countdown to anti ad zealous and their paid spokesmen telling us why we are evil or clueless...
"Whilst companies that rely on the third-party cookie .. will undoubtedly struggle, there is a huge opportunity for the industry to work together to create new technologies for the benefit of users, publishers and ad tech." Well said!! #TrackLashexchangewire.com/blog/2019/0…