COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)

Joined July 2008
565 Photos and videos
SHaiLLEY (he/his highness) retweeted
I really want Roku to be acquired by Fubo so we can call it Fuku.
3
1
22
1,833
SHaiLLEY (he/his highness) retweeted
30 Dec 2025
With the RR over #Dhurandhar coming down in the past few days, I think this is the right time to replug this thread on the movie #Chhava. MUST go thru it!
23 Mar 2025
:Thread: Folks, sharing some thoughts on the movie 'Chhava'. I watched it about three weeks ago with my elder one. The Missus and the younger one had watched it a few days earlier. I normally stay away from films, however this one pulled me. Glad that it did. Let me try & explain
10
17
1,858
😆
30
SHaiLLEY (he/his highness) retweeted
Really cool and I hope they succeed, but I am looking for something different from my AI travel agent: 1. Planning vacations is fun. Psychologists claim it's half the fun of a vacation. We don't want it to be over in 3 minutes. We want to deep dive and deliberate and share with our spouse and go back and forth. A smart AI travel agent embedded in our whatsapp group will be the optimal UI (in fact, that's exactly the UI we use with my personal claw - a joint group with my wife where all of us opine on options and Hal, my claw, does the heavy lifting). 2. I want to go way deeper into the long tail. If I go to Mexico City, there's like 30 different layovers I could choose from, each coming with its own set of pricing and timing and airlines and alliances and lounges and fair types and class combination and so on and so forth. I want my agent to understand me at that level of depth and then go explore the entire travel phase space and come back with perfect combinations that are sponge worthy. Now go build that :)
We raised $6M led by Sequoia to build the future of travel. Watch me plan a perfect trip to Mexico City in 3 minutes. Flights, hotels and a full itinerary that matches my preferences. All bookable on the spot. Available today, free to use.
5
2
25
4,495
It’s time to stick it to fifa for high prices and not allowing reusable water bottles to venues
If you have VLC you don't need Amazon Firestick or Netflix You can watch the World Cup and HD movies with your VLC for $0.00
2
155
When companies lay off people stock prices rise and when employment is reported above expectations stocks prices drop. Humans have no value in the markets
1
10
SHaiLLEY (he/his highness) retweeted
Publishers are rethinking and innovating the advertising experience, and those that do are winning. @INMAorg’s Gabriel Dorosz gets into the nitty-gritty of how AI is decimating news publisher traffic while also being used throughout publishing #TechLabSummit
1
2
79
SHaiLLEY (he/his highness) retweeted
Ben Hovaness from @OMD_USA joins #IABTechLab CEO Anthony Katsur for a conversation around the Programmatic Governance Council (PCG) and how a thriving open web is in everyone’s best interest. Join the PCG today: okt.to/icfKqt
2
2
99
SHaiLLEY (he/his highness) retweeted
Supertab’s Joseph Varvara explains how agents consume 500x more tokens and publishers are frustrated with AI scraping content, but now they can take control of their own destiny with infrastructure (CoMP can help!) okt.to/3fAGhy
1
1
79
SHaiLLEY (he/his highness) retweeted
How does identity work in an agentic world? @ID5_io’s Mathieu Roche shows how reconciling agents and humans adds complexity to something already not so simple! @weareogury’s Adam Pyett, Zeroma’s Will Oatley, and #IABTechLab’s Rowena Lam join the discussion on identity challenges
2
1
140
SHaiLLEY (he/his highness) retweeted
At #TechLabSummit @Snowflake’s Eric Batscha and @dentsuUSA’s Rebekah Shalit discuss how 20–30% of client teams’ time is spent just setting up campaigns, which is why automating this process will help reclaim time for strategic work
1
1
49
SHaiLLEY (he/his highness) retweeted
Thanks to @SecureWithHUMAN for the tasty ice cream break this afternoon at #TechLabSummit!
2
1
121
SHaiLLEY (he/his highness) retweeted
That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!
1
1
4
319
SHaiLLEY (he/his highness) retweeted
We can’t forget about privacy! @Didomi_io’s Jeffrey Wheeler highlights a major topic that will need attention: whether consent will become a one-time delegation across all websites and what that experience will look like. #TechLabSummit
1
1
50
SHaiLLEY (he/his highness) retweeted
49% of @fastly’s traffic is bots, and Simon Wistow explains how we’re moving to a bot-first web. People Inc.’s Lindsay Van Kirk also took the stage at #TechLabSummit to talk about how, after moving from a blocklist to an allowlist, they are now blocking up to 30K bots a day!
3
3
675
SHaiLLEY (he/his highness) retweeted
Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.
2
2
111
SHaiLLEY (he/his highness) retweeted
#IABTechLab CEO Anthony Katsur sits down with @KERV_ai’s Marika Roque to discuss the massive amounts of data that overwhelm most teams and companies, but agentic AI democratizes this data and makes it usable.
2
1
107
SHaiLLEY (he/his highness) retweeted
At #TechLabSummit @TheTradeDesk’s Eric Bosco and @stagwell’s Dru Sil sat down to discuss the importance of investing in frameworks where agents have access to clean and specialized data sets so they can actually save time and create more opportunities
1
3
2
234
SHaiLLEY (he/his highness) retweeted
Agentic Audiences aims to be the standard for data and connectivity, and we’re excited to have @LiveRamp’s Christian Carlsson at #TechLabSummit to break this down! This is live, so get testing today! okt.to/UIkCoN
2
1
79
SHaiLLEY (he/his highness) retweeted
Assistants give you answers, but agents actually act for you. @meta’s Artur Souza explains at #TechLabSummit how AI is already driving meaningful change in consumer behavior. While programmatic optimized how ads get placed, this agentic era is optimizing how customers are served.
2
1
87