I spent longer on this little reveal animation than I would care to admit

I wonder how much OpenAI are paying for Auth0

What does this ad know that I don't?

"That's the deal. That's open source. I give you a gift of code, you accept the terms of the license. There cannot be a second set of shadow obligations that might suddenly apply, if you strike it rich using the software. Then the license is meaningless." world.hey.com/dhh/automattic…

🧵 I can't believe I am about to write this but... the Bing index is crucial in the future of SEO. Why? It's not about Bing the search engine. Bing's index now also powers ChatGPT (and thus, soon Apple's Siri), Meta AI, LinkedIn AI and Microsoft Copilot.

A 5 minute task that might recapture some decent links: check robots.txt and see if you're blocking any parameters. Check Ahrefs to see if you have any links with those params. If you do - those links won't be passing value. Consider unblocking that param, and canonical instead.

Whoa, this is a big change. Google just confirmed with @sengineland that continuous scroll will revert back to pagination on desktop, along with mobile soon. Is it due to AI overviews? Declining ad clicks? We may never know... More info via @rustybrick: searchengineland.com/google-…

Did Safari just quietly roll out text-wrap:balance?

We all need to do a shout out to @iPullRank and @randfish on the 14K Google Ranking Features analysis and output. Good work to Mike (Mic) for working the weekend and great work on Rand for being one to share data a decade before being proven right. I can verify a few things now... 1. Mueller had conversations with me via telephone while I was at Tribune. He was very, very adamant about Tribune being very picky about time stamps and those time stamps being precisely accurate everywhere. 2. Gary has had 1-on-1 conversations with me that highlight the concern that disavowed links are real and have a nasty implication that most don't consider. The secondary and tertiary links that get cut off when you disavow. He also said that disavows don't happen for 'weeks'. 3. All new content does EXPONENTIALLY better when you TIGHTLY combine it with a marketing blitz to your best users. You will find success stronger than links if you can get very positive user signals to your latest content. 4. Link to your most important pages from your homepage. Make sure you keep it there long enough for Google to re-index your homepage and see the links. 5. Use title attributes on your navigation and other internal links to help match anchor text better to the landing pages. Shoes under the Men's nav may not look good as "Mens Shoes" again, but it is so much better. If you can't get buy-in, use a title attribute to do it. 6. Title tag length has never matter for relevancy. Be SUPER relevant in a title tag and if that means it goes long, so what. But...careful on the impact of the CTR from the SERPS. 7. Content has to be tighter to the domain than ever before. It's a spam signal if you get too far outside your 'core content'. I got a phone call or email from Matt Cutts himself when the ChiTrib decided to launch 'belly rings' (literally) on the website. Matt specifically told me that it will be radical harm to the entire domain if we do not remove the content. We did, within 24 hours. No clue what would've happened. But...we got the call/email. 8. Google loves to hide behind the lack of precision in interviews and word choices used. That gives them a LOT of wiggle room in their responses. They are masterful at making you believe one thing, staying accurate in their responses and still leading you astray. Many examples have to do with domain rating. We need better interviewers that are cautious (meticulously cautious) about what words are being used in the questions and returned in the responses. So far, I have only found Eric Enge (@stonetemple) to be good at this. 9. Google can always spin out of things. This document is easy to label 'out of date' and it can be made 'out of date' but simply making a new edit to a single word and making it the 'live version' or 'updated version'. The personalities at @googlesearchc are such that they would find this fun, funny, etc. 10. Do your own research. Follow the data. Follow your gut.

There’s a lot to unpack with the leaked Google search docs, but an upsetting discovery is that they chose to name something “the craps pipeline”

At least 1 in 6 queries are “uncommon”, and this hasn’t changed in decades. Google is driving towards a cliff with this stuff.

I'm sorry Slack, you're doing fucking WHAT with user DMs, messages, files, etc? I'm positive I'm not reading this correctly.

It is absolutely extraordinary how fast GPT-4o is

An extremely thorough and insightful article on how and why Google search results have ended up the way they are for so many topics Can’t help but feel that it’s unjust when you look at the quality of the HouseFresh reviews vs the big publishers

A weird time to be in SEO - we have Google spokespeople saying "we've made links less important", but then overwhelming evidence that sites with massive link numbers are routinely outranking the smaller, more relevant sites

Wow. Roller-coaster of a read here folks: wheresyoured.at/the-men-who-…