Iām leaving Senja.
3.5 years ago, I wrote Senjaās first line of code.
Iād just finished high school, and was thinking deeply about what it was I wanted to do with the next chapter of my life.
I learned about Indie Hacking after seeing folks like
@tdinh_me,
@levelsio,
@yongfook and
@tibo_maker building in public here on X.
I knew instantly that that was what I wanted to do.
So I wrote the code, happy to ship a fun side-project.
If you told me that 3.5 years ago that weād be at $800K ARR today, Iād have laughed.
But we did it.
@helloitsolly DMād me on X a month after I launched. He had big ideas for Senja, and knew if we worked together, we could take Senja from being a hobby project to being an actual business.
Itās been a LONG journey since then.
We poured our blood, sweat, and tears into Senja. We stayed broke for a year, burned out a dozen times and almost quit every quarter.
But we pushed through and our bet paid off.
We built arguably the best product in our space, and our product is used millions of times every week.
Weāre finally able to pay ourselves decently, and we work a lot less.
This has been life-changing and incredibly rewarding. I donāt regret a second of it.
But itās clear to me that my time here has come to an end.
Over the last 9 months or so, Iāve really struggled to find a working rhythm. Weād work for a week and feel great, then Iād be completely bummed out the next.
The last few months have been very start-stop, and we havenāt been able to move anywhere as quickly as we used to.
Iāve tried to get back on track. Coaching, long breaks, going down to a 4-day work week, taking proper care of myself etc etc. But none of itās worked.
It started to become clear to me that this isnāt a temporary dip.
Iāve accomplished what I wanted to with Senja. Iāve built something Iām proud of, and I have the financial freedom to show for it.
But now itās clear to me that I need a change.
My instinct is, Iāll get significantly more personal growth away from Senja. Thereās still so much I want to build, new working dynamics I want to try, and skills I want to learn.
I donāt think I can achieve this with the creativity and freedom I want while working here.
We considered selling. But Olly and I arenāt convinced that this is the right time. The business is still growing, and thereās still A LOT we havenāt tried.
So Iāve decided to step down instead, and sell my shares to Olly while keeping a small stake.
Weāre still working out the details, but both of us are trying to be as fair as possible to ourselves and the business.
So whatās next?
In the short term Iāll keep cooking at
@SenjaHQ. We have a few mind-blowing things in the works š
And later, Iām going to take the skills Iāve gained over the last 3 years, and use them to ship something amazing⦠something that better aligns with my current values.
Iām not 100% sure what that is yet, but Iām happy to start all over and take a bet on myself.
Thanks for reading this far, and huge thanks to everyone whoās been following along since day #1.
Thank you
@helloitsolly and
@rotimi_best. Senja would not be where it is today without you.
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