That’s going to end well… Why does everyone fret about trying to accommodate this aberrant behavior? And yes, I don’t care if it’s 53%, it’s still aberrant because it’s unsatisfactory for good business. Instead set the specific goal of hiring only 2nd & 3rd standard deviation talent. Leave the rest to your competitors….or the co-interviewing parents.

“You cannot force someone to keep paying attention. You can earn a place in their mental architecture. You can become the person or company they remember when the need appears and when the choice arrives. That is the durable asset.” Great framework from @samfjacobs to understand today’s B2B marketing challenge and imperative.

Again for those in the back, Elon once offered to cut a check for $6 BILLION to the WFB to "eliminate World hunger" as they said the money could. His one condition was that the accounting was public. They did not accept.

Hello Senator.... This November it will be 50 years since you were first elected to Congress, so we want to be the first to say . "Happy 50th Anniversary of drawing a taxpayer funded salary." That is quite an achievement. In fact - you are 2nd longest-still serving member in Congress. It has been a long time since you held a private sector job. AND yes 50 years ago - in 1976 (it was America's Bicentennial that year) - people still punched clocks back then. The world has changed a lot. During your 50 years in Congress - you watched as the creators and inventors and producers changed the world, creating trillions in new wealth, millions of new jobs and dramatically raising living standards for everyone rich and poor alike. And for 50 years you have voted to raise taxes and regulate and oversee every move of the private sector. You have never created or invented or produced. Just taxed and regulated and outraged. But thank you for using the platform the "TRILLIONAIRE class" has provided to the entire world for free to tell us all how disgusted you are. We would never know otherwise.

There are many reasons why the GTM approach that worked for industrials in 2000 is ineffective today. Internet, AI, etc, etc. But there's a huge factor that many don't fully recognize. Zero TRUST - evident in growing risk aversion and indecision. Not to mention society in general. But selling in a ZERO TRUST world requires you to rethink your process, messaging, methodology, playbooks, qualification scorecards and more. Too many (probably safe to say MOST) industrial GTM teams believe that their raison d'etre is to vomit up details about what they make and do. Not only does nobody care (it's only the outcome/impact on their professional status and business that matter) but worse, it makes every company sound like every other company. And in a world of Zero TRUST, what do you suppose is the impact of that? The inevitable conclusion that they can't trust you - you're just part of the blob. That means that marketing has to speak to their angst and aspirations. Sales must be extraordinary at consultative selling to help buyers uncover and quantify issues on their own to move them from the unending "nice to have but not this year" column, to the "must have, what else are we going to postpone to get this done" column. And needless to say it must all be authentic, genuine, sincere, virtuous, and indeed focused on the buyer. Here's an idea - create a Claude Skill that crawls your website, along with 2 of your competitors and 2 other companies selling different products/services to the same buyers as you - and ask it to look for any daylight between the claims each of you make. My guess there won't be much to see. Then go take a long walk. Leave your phone in the office. And contemplate what that means for your prospects as they increasingly trust no one and nothing. Check out @ryanburge 's full article here (it's about religion, not sales, but the facts fit.) graphsaboutreligion.com/p/ge…

Interesting to watch venture capital appetite rotate from SaaS toward businesses with hard assets and capital intensive moats. Venture dollars WILL flow into young American manufacturing and I suspect we'll see an entirely new class of lenders emerge to finance these companies. We’re already seeing it! Moar metal.

Trump DOJ: ‘Large Capacity Magazines‘ Are ‘Standard Issue Magazines‘ breitbart.com/2nd-amendment/… via @BreitbartNews

Somber weather on a somber day #MemorialDay

Calling all industrial enterprise companies. This is so true! "People who know what they're talking about don't need PowerPoint." If your sales leadership has your sales reps using "About Us" decks during discovery calls, you're losing. If your reps' instinct before a prospect meeting is to build a deck....you're losing. You need right tail consultative sales skills built on courage, intelligence, curiosity, and business acumen....and honed through training, coaching, and lots of role playing.

What will be the valuation impact of AI thoughtfully incorporated into industrial companies? As I watch private equity focused coverage of AI I see a large emphasis on business model disruption in SaaS. And @zorian had an interesting post recently on how sponsors and deal teams can and do use it. I don't see nearly as much around how AI can be leveraged to improve industrial and manufacturing business operations. And I see almost none about using AI to improve organic growth. So if there are four primary value creation levers - financial optimization, operational efficiency, inorganic growth, and organic growth - there are definately broadly untapped opportunities to use AI. And then there's a potential fifth lever - an AI mindset in a company. Will really thoughtful AI adoption be a value creation lever? Or will it be table stakes, and its absence a drag? It's a really interesting question and I enjoyed my recent conversation with @JstnMtchll from @FundFire . FWIW, I'm seeing some amazing tool development in both the marketing and sales functions of organic growth. My friends at @humbleopscorp  are also doing really cool stuff around using AI to unlock massive operational value - even in companies that are well run with defined processes, LEAN, and more. I would argue the biggest differentiator I'm seeing is with companies (really key people in companies) that are thinking beyond replacement (of steps, process, etc.) and looking for opportunities for step change. I would expect that companies that take this approach will realize a valuation premium - but that's just my non-financial guess. It's exciting.

Hey Boston media lets not say too much about the civilian who helped stop the Memorial Drive shooter today. People might get the wrong idea that good guys with guns keep us all safer. Can't let people get that idea. #2A

We are going to win the next election for Governor because: • 2.3M people voted for the Audit - we need 1.5M to win Governor position • Majority of the Commonwealth do not want illegal immigrants getting $$ free right to shelter, cash cards, free healthcare and free education- while citizens struggle to pay their energy and healthcare bills and taxes. • Majority of voters, (65% unenrolled/independent voters), want a political outsider to solve the problems on accountability, affordability, opportunity with jobs and keep communities safe. • We have the financial resources to defeat an incumbent Democrat Governor that has been raising money for 4 years! Article below⬇️

4 days left for the DOJ to indict Anthony Fauci. He lied to Congress about NIH funding dangerous gain-of-function research in Wuhan and engaged in the worst cover-up in modern medical history. The American people want Fauci behind bars.

The American people still don’t know the full story behind the COVID cover-up. Next Wednesday at 10 AM, a whistleblower will testify before my Committee. Tune in live: hsgac.senate.gov/hearings/wh…

🚨 WTF?! Minnesota Democrats have voted UNANIMOUSLY to BLOCK a requirement to remove DEAD PEOPLE from the voter rolls, per @GrageDustin How much more obvious can they make it??! These people are rigging elections right in front of our faces Scumbags.

Fauci needs to be indicted to send a message to the American people that lies like these have consequences. The covid lies — which proved virtually every “conspiracy” theory true — have created a world where no one believes anything people in power say.

6 days from now, on May 11th, the statute of limitations expires on the possibility of indicting Anthony Fauci for denying under oath that he funded gain-of-function research involving bat coronaviruses in Wuhan, the origin city of the pandemic.

The DOJ's deadline to charge Fauci for lying under oath about funding gain-of-function research in Wuhan is in 6 days. We can’t allow the statute of limitations to run out. He MUST be charged! Agree? RT.

The DOJ has ONE WEEK left to charge Anthony Fauci for the worst cover-up in modern medical history. He lied to Congress about funding gain-of-function research in Wuhan. Millions died. Trillions were spent. And Fauci walked away with book deals and fawning media coverage instead of handcuffs. I re-upped my criminal referral to the DOJ because the evidence is overwhelming, and justice has been delayed long enough. RT if you’re ready to see Fauci behind bars.

From @JohnFMauldin and @mauldinecon Strategic Investment Conference - @EpsilonTheory shares @perscient data indicating that even with the surge in AI spending, US corporate capex discussion is shrinking quickly. Just uncertainty? Cyclical? This has significant implications to enterprise GTM teams - and let's just say it's not getting easier!

Odds the GSuite Gmail outage was an Iranian hack? When they tell us it wasn’t, will you believe them?