Pleasure meeting with Amber Pepper on the sidelines of our meetings with the
@UAEMissionToUN & the
@UN , following our first meeting during
@MiningIndaba in Cape Town, where at the 2nd Luanda Accord meeting
@DMCCAuthority announced its declaration of intent to join the
@naturaldiamonds in 2026, alongside ministers from Angola, Botswana, Namibia and Sierra Leone.
Amber is not only the third CEO in the Council’s history, after Jean-Marc Lieberherr Monnet and David Kellie. She is also the 1st woman to lead the
@naturaldiamonds .
Amber steps into this role at a moment that demands more than continuity. The blueprints from before 2020, let alone before 2010, are simply no longer applicable today.
The sector has spent too much energy in recent years on internal division rather than on the consumer. Lab versus natural, bourse versus bourse, country versus country.
Natural diamonds are geological marvels formed over billions of years. Their rarity is inherent and will only deepen as supply contracts in the decade ahead.
No factory can replicate that story. But the industry must now tell it with far greater conviction, creativity and cultural relevance to a more diverse global audience. Natural diamonds do not need a defensive story. They need a confident one.
Dubai’s journey shows what long term vision can achieve. In 2002 April when
@DMCCAuthority was unveiled by
@HHShkMohd , there was no diamond market here.
Today, through the Dubai Diamond Exchange
@DDE_by_DMCC ,
@AlmasTowerDMCC , the
@GIAnews at
@UptownDubai , the DMCC Jewellery Innovation Centre, the Dubai Design Academy
@DDA_DXB and the Dubai Diamond Conference
diamondconference.ae , Dubai plays a meaningful role across trading, innovation, education and consumer market development.
The United Arab Emirates is not a transit corridor.
It is an increasingly important luxury market in its own right, and one the natural diamond sector has engaged with far more deliberately.
The UAE’s commitment to this industry goes beyond infrastructure.
As Custodian @kpchair2025 , the UAE unveiled Verifico, a digital traceability platform designed to strengthen the security and integrity of the global certification scheme.
Our Kimberley Process journey has now spanned three chapters. Championing the permanent KP Secretariat in 2016, inaugurating it in Botswana in 2024, and advancing the digitalisation of certification and supply chain integrity in 2025.
Ethical sourcing is not a footnote to the natural diamond story. It is central to it.
The
@naturaldiamonds has the opportunity to be the bridge builder this moment needs.
As proud signatories to the Luanda Accord,
@DMCCAuthority is ready to support Amber and the NDC in the years ahead.
@naturaldiamonds
@WFDBTweets
@RJCJewellery
@CIBJO_
@ESCDubai
@DXBMediaOffice
@UAEmediaoffice @Economyae @DubaiDET @BusinessDubai @MyDubai @letstalkdubai @dubaipost @lovindubai @smashibusiness @JCKMagazine @_RJME @DiamondTurkJew @JOutlook @IDEXOnline