ceo @ Pietra, previously Uber | Powering the next generation of commerce.@shoppietra: @foundersfund, @a16z, @m13Company 🇨🇦

Joined September 2011
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Surge pricing for babysitters for Game 5
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Amazing work and amazing company by Megan 👏🏽
Today @Adweek announced that @PlotWorkspace raised a $10M round led by @camillericketts at @xyz_vc and @DustinMoring at @MischiefVC! Grateful to have @alexisohanian and @sevensevensix continue investing and to welcome from @ACME VC. For the past 1.5 years, we've been building the video intelligence layer for social. Most of what people think, buy, eat, wear, and care about shows up in video now and almost none of it gets tagged. We had early conviction the world had moved to video but the tools to understand consumers hadn't. What surprised us: how many different teams needed the same underlying intelligence. → Community teams wanted to understand and engage their biggest fans → Research teams wanted faster answers to hyper-specific questions → Influencer teams wanted a better way to find, vet, and track creators Today Plot is used by teams at Visa, PepsiCo, Fenty Beauty, Benefit, Canva, Mastercard, CAVA, lululemon, and many others. ARR is up 3.8x YoY. NRR is 132%. I've spent my whole career in social — Apple, then an agency, now Plot. For years the conversation was about proving social mattered. What excites me now is what happens when social teams finally have infrastructure built for them. The next chapter is the agentic layer on top of it: → An analyst across millions of videos → A community manager that identifies and engages your biggest advocates at scale → An influencer marketer that handles the operational work slowing teams down The best tech gives people more time for what they're uniquely good at. For marketers, that's creativity. That's the Plot bar. Thank you to our customers, investors, and team. We're hiring! 🎉
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Ronak Trivedi retweeted
one good girl is worth a thousand GPUs
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Ronak Trivedi retweeted
managers showing back up as ICs
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Thousand excuses but not a single reason - Bill Beswick
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Let the robots figure it out This will be the new “my people will talk to your people”
Must read for marketplace founders 👇 Anthropic ran an experiment where employees were interviewed by Claude, who set up an "AI Craigslist" to buy/sell personal items Agents made 186 matches (across 69 employees) and completed deals agent-to-agent - with no human involvement
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Ronak Trivedi retweeted
Claude Status Page vs Whole Foods Three Pepper Blend Who wore it better?
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Lived through every one of these and it felt like 100x worse than this. But also fun Make the best decision you can with the information you have
Running a company: 2020: can you survive a pandemic? 2021: still here? we’re going to give all of your competitors $100m series A rounds. 2022: wow, you made it? okay, all engineers cost $600,000/year now. 2023: nice job! okay, SVB failed and we’re going to take away your bank account. 2024: a survivor I see. but can you pivot from ai to crypto to defense tech back to ai-enabled defense tech in a 12 month period to stay relevant? 2025: unfortunately all of your competitors have raised $2b series B rounds. oh and only 500 engineers are relevant and they cost $100m/yr each. 2026: well, well, well. you’re still in business? let’s deploy the thunderclap of godlike LLMs from the heavens so all of your customers can rebuild your app in 2 hours. can you survive?
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Would have been sick to see Steve Jobs compete in this environment
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Uber Pool might’ve been the most chaotic shit the tech industry ever shipped Was like $1.40 basically anywhere and it’d be you, a crackhead, an emo teenager, and a mother w a newborn in a 2007 ford focus
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Ronak Trivedi retweeted
Mar 24
How do you advertise to an agent? M13 partner @brentmurri has thoughts about the new agentic rails of commerce. Agentic shoppers will act on our behalf using constraints, preferences, trust signals and past outcomes. And that means ads may take on new forms: structured incentives, reputation systems and agent-to-agent exchanges of context and intent. Picture your agent searching for a new car and connecting directly with Tesla’s agent, sharing preferences to identify the best fit for your family. Brent believes advertisers will market to both humans and agents during discovery. Brands will adapt to influence agent decisions and also continue to invest in shaping human desire. If agents optimize for outcomes, what data or proof would your brand need to surface to be selected? More at m13.co/article/the-new-rails… @WhitneyHazard 📸 : Brent with @therealRoShow, co-founder of M13 co @shoppietra, which helps e-commerce companies run their businesses with AI.
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The number of organizations who are setting up their OpenClaw to help run their businesses is staggering. Pietra offers this in a few simple clicks and the adoption curve is anything like I've seen. Everyone in an organization is offloading to AI whenever they can.
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Two interesting things: Sales people are becoming much more powerful with AI because they don't have to rely on anyone. Saw a sales person put a 90 day roadmap for the client. CX - starting to become the best marketers at the company.
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Been telling y’all Buy cows
Mar 8
cows outperformed the s&p500 over the last 5 years
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Ronak Trivedi retweeted
Playbook for building a legendary company: - Bring together an outlier team - Have that team come up with a novel and compelling insight - Turn that insight into a product or service offering and iterate that offering until it has a compelling value proposition - Turn that compelling value proposition into a unique one - Take all of those already hard ingredients and weave them into an economic engine that has a sustainable competitive advantage - Do all the above again and again, so the company can compound growth at scale None of these are easy. But if it was easy, everyone would do it.
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I once called @briannekimmel from an airport with this exact singular message lol
We desperately need a new season of HBO's Silicon Valley for this era in tech
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Oh yeah, Founders are going to love this
I built an operating system for VCs Deal flow ingestion. Outreach automation. AI research after every founder call.
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Once you lose trust in a coding platform's ability to efficiently use tokens you never use the product the same way again
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Ronak Trivedi retweeted
Mar 1
Pure software is rapidly becoming un-investable.
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It was only a matter of time. Buy and sell attention. Everything will be sponsored. Great launch video fun to see this one go crazy
SPONSOR EVERYTHING. Welcome to ATTENTION MARKET Attentionmarket.ai
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