Advertising’s tectonic plates are about to shift…😲 Welcome back to the @UofDigital Newsletter! Your industry news, deftly compiled & curated to keep you sharp & up-to-speed. This week sees Omnicom to acquire Interpublic in a deal that will Reshape the Advertising Industry, Experian’s acquisition of Audigent highlights curation’s rising influence, LoopMe acquires Chartboost from Zynga, TikTok asks federal appeals court to bar enforcement of potential ban until Supreme Court review and much more! *Credit to @mjbarash for coining Intercom.👏🏽 Click 4 the full 📰: learn.uof.digital/newsletter ________________________________ 🔥🔥🔥🔥PLUS!🔥🔥🔥🔥 Check-out Ryan Barwick’s piece for Marketing Brew: “Shiv Gupta, ad tech’s educator, is preparing for category ‘whiplash’ in 2025” Full 🧩 here: bit.ly/4f7airP _______________________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta (@airgups23) #KnowledgeIsRevenue💡

Shoutout to @UofDigital’s Shiv Gupta (@airgups23) & Myles Younger (@Myles_Younger) for their expert insights featured in @Adweek’s recent piece on Omnicom’s IPG Acquisition! Click 4 the full 🧩: bit.ly/4inLEG2 #KnowledgeIsRevenue💡

Take it from Tim.😎 #KnowledgeIsRevenue @oohinsider

Training, like other hard to measure areas, is extremely underinvested in. A high leverage activity to move a ton of folks from bad to decent, decent to good, good to great. Companies that use it aggressively have unlocked a cheat code for growth. #KnowledgeIsRevenue

“And now when you gaze long into the data, the data gazes also into you.”👀 It’s another exciting issue of the @UofDigital Newsletter! This week sees Viant offering an exciting new AI tool to programmatic advertisers, an update on the most consequential trial in advertising history-#USvGoogle, Disney & DirecTV reach a deal ending the two-week blackout of ESPN & ABC and much more. Click the 🔗 for the full 📰: uof.digital/newsletters/ ______________________ 🔥PLUS!🔥 Check out the top 7 #DataCleanRooms, with a breakdown of each, in this piece by Andrew Byrd of @AdMonsters featuring our own @Myles_Younger and @UofDigital Expert Therran Oliphant (@Therran) 🔗 to article here: bit.ly/3XyTYZU ______________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta (@airgups23) #KnowledgeIsRevenue💡 _______________________________ Did we miss any headlines? Let us know! ⬇️

“48% of businesses cite lack of knowledge as the main blocker to #AI adoption.”🤖 -@BusinessWire Pipedrive 2024 ‘State of AI in Business Report’ AI is here to stay, with rapidly evolving benefits. Don’t let what you don’t know keep you & your people from staying competitive and continuing to future proof your business.💪🏽 Check out our ‘AI in Advertising’ carousel below and enroll your team today. @UofDigital Contact Page: learn.uof.digital/Contact_Us #KnowledgeIsRevenue💡 ______________________ 🔗 to full Business Wire piece: businesswire.com/news/home/2…

Does Google’s monopoly trial have a “Chance?” Welcome back to the @UofDigital Newsletter! Industry news, deftly compiled & curated to keep you current. This week sees Google’s second antitrust trial beginning, Amazon is quietly bringing ads to its Gen AI search engine, AppsFlyer & Unity integrate with The Android Privacy Sandbox to avoid another ATT-style disaster and much more! Click the 🔗 for the full 📰: uof.digital/newsletters/ ——————————————— 🔥PLUS!🔥 In anticipation of the #USvGoogle antitrust trial outcome, @Digiday’s editorial team wants to gauge whether the industry feels that a divestiture of Google’s sell-side business would be adequate. It's short and totally anonymous! Fill out the survey here: bit.ly/4ghPDCZ _______________________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta (@airgups23) #KnowledgeIsRevenue💡 _______________________________ Did we miss any headlines? Let us know! ⬇️

☕️48 hours left to get unstructured… Join Snowplow’s John Bourous and our own Myles Younger to explore how 1st-party & Zero party data can work together to drive meaningful customer experiences for better digital advertising.💡 If you’re as obsessed with data and learning as we are at U of Digital, be sure not to miss it. RSVP now! #KnowledgeIsRevenue DATE: Sept 5, 2024 TIME: EST 1PM/ PST 10AM PLACE: Your device Join us here: bit.ly/UofDigital_Unstructur… #AI #Personalization #CustomerExperience #DigitalStrategy

U OF DIGITAL LIVE LEARNING EVENT: ATTENTION METRICS EXPLAINED (MINUS THE BS) Less than 5 days to RSVP to join @AdelaideMetrics CEO Marc Guldimann (@guldi) and @UofDigital’s own Shiv Gupta (@airgups23) as they bring you a power 1/2 hour of insights & clarity on attention metrics! Learn: ❓Why attention metrics are important 🔎How to define & build attention metrics 📈 Proving connection to outcomes 💥And much more! 🗓️ WHEN: Tuesday, August 27th 🕧 WHAT TIME: 12:30pm EST/ 9:30am PST 💻 WHERE: Your laptop or Desktop ⚡️REGISTER FOR FREE HERE: learn.uof.digital/student/en… #KnowledgeIsRevenue💡

It’s insightful, it’s free, and the last one saw over 450 attendees…🤩 It’s @UofDigital’s 2nd ever “Live Learning Event!” Join @AdelaideMetrics CEO Marc Guldimann (@guldi) and U of Digital’s own Shiv Gupta (@airgups23) as they bring you a power 1/2 hour of insights and clarity on: ‘Attention Metrics Explained’ (Minus the BS) Learn: ❓Why attention metrics are important 🔎How to define & build attention metrics 📈 How to prove the connection to outcomes 👀 How to start using attention metrics in your media campaigns 🔭The landscape today & the future of attention metrics 🗓️ WHEN: Tuesday, August 27th 🕧 WHAT TIME: 12:30 pm EST / 9:30 am PST 💻 WHERE: Your laptop or Desktop ⚡️REGISTER FOR FREE HERE: learn.uof.digital/student/en… #KnowledgeIsRevenue💡

📚#Upskilling, zero BS and a side of memes…for free?!🤑 Join @AdelaideMetrics CEO Marc Guldimann (@guldi) and @UofDigital’s own Shiv Gupta (@airgups23) for another no-nonsense Live Learning Event: ‘Attention Metrics Explained’ (Minus the BS) Get insights on: ❓Why attention metrics are important 🔎How to define & build attention metrics 📈 How to prove the connection to outcomes 👀 How to start using attention metrics in your media campaigns 🔭The landscape today & the future of attention metrics 🗓️ WHEN: Tuesday, August 27th 🕧 WHAT TIME: 12:30pm EST/9:30am PST 💻 WHERE: Your laptop or Desktop ⚡️REGISTER FOR FREE HERE: learn.uof.digital/student/pa… #KnowledgeIsRevenue💡

⚡️Adalytics, Elon and Brand Safety- The latest Adalytics report dropped last Wednesday, so we’re revisiting @UofDigital’s POV on the topics through 2 of @Myles_Younger’s opinion pieces featured in @AdMonsters. ——————————————— Information Asymmetries in Digital Media Will Eat You Alive. If You Let Them: admonsters.com/information-a… 🔑 Takeaways: •Information Asymmetries vs. Lies: In digital media, information asymmetries often stem from omissions rather than outright lies. Advertisers are frequently unaware of critical details because sellers don't disclose information that might affect their profits. •Lack of Oversight in Digital Media: Unlike traditional media, digital media lacks a "referee" to enforce rules. The complexity and scale of the programmatic supply chain mean that bad actors can easily exploit gaps, making practices like inclusion lists crucial for maintaining control. •Digital Media is Not a Commodity: Terms like "impressions" are not standardized commodities. The meaning behind these metrics varies widely, and bad actors can hide subpar or fraudulent results behind industry jargon, making it essential for advertisers to scrutinize what they’re actually buying. ——————————————— Elon Musk Proves Once and for All That Nihilism Is Not a Media Company Strategy: live-admonsters1.pantheonsit… 🔑 Takeaways: •Nihilism Fails as a Media Strategy: Elon Musk’s chaotic approach to running Twitter, characterized by a lack of seriousness and accountability, has pushed advertisers to question the platform's viability as a legitimate media business. His antics have highlighted the limits of a nihilistic strategy in media, leading many advertisers to withdraw their support. •Industry Backlash Against Platform Media: Musk’s behavior has triggered a broader industry backlash against the increasingly nihilistic tendencies in digital media. Advertisers and agencies, frustrated with years of declining standards, are now pushing back, signaling a desire for more professional, brand-safe media environments. •Shift Toward Brand-Safe Media: The Twitter saga may prompt a shift in the industry’s focus back to professionally curated, brand-safe media. As advertisers demand more seriousness and stability, traditional media companies and new players like Netflix could capitalize on this shift, while platforms that fail to adapt may struggle. ——————————————— #KnowledgeIsRevenue 💡 #AdTech #BrandSafety #DigitalMedia

“Indiana Jones, but with fewer 🐍’s and more algorithms.” - Pesach Lattin on Myles Younger 😂 Our friend @pesach_lattin interviewed @UofDigital’s Head of Innovations & Insights, @Myles_Younger, on the most recent ADOTAT YouTube episode. Pesach gets over an full hour of digital marketing insights out of Myles and manages to cover everything #adtech; watch up! #KnowledgeIsRevenue 💡

It’s been a great PR week for TTD and Yahoo! *in opposite world.😭 Welcome back to the @UofDigital Newsletter! This week’s news, artfully compiled & curated to keep your industry expertise sharp. Click the 🔗 for the full 📰. uof.digital/newsletters/ ———————————— “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta (@airgups23) #KnowledgeIsRevenue💡

How do you differentiate in an increasingly fragmented, seemingly commoditized tech ecosystem? By having the best, most consultative PEOPLE that can help customers navigate it all. #KnowledgeIsRevenue #YourPeopleAreYourDifferentiator

@UofDigital helps buyers save tons of money #KnowledgeIsRevenue

Our Data Clean Rooms is officially live! You don't have to pretend to 'get it' anymore in meetings when DCR comes up. You can actually just get it! (and sound smart talking about it) DM me if you want access to this course for your team. #KnowledgeIsRevenue #LearningIsFun

#MFA Zero Tolerance ~~tug-o-war~~ #MFA Nuance Our @UofDigital Founder, Shiv Gupta (@airgups23), was quoted in today’s The Wall Street Journal piece on the current state of MFAs and the muddled situation they’ve created. “If I’m a marketer, and I want to buy lots of cheap reach, and I just need to increase brand awareness, I’m actually OK if some of my ads show up on some of these sites, because people saw my damn logo,” - Shiv Gupta Whether you’re for or against them, it’s clear to see how easy it is for a brand’s ads to end up on MFAs; it’s not great, but is the reality and currently how our incentives are structured in this industry. To quote The Killers, 🎶This is the world that we live in…🎶 #KnowledgeIsRevenue💡 ************* 👏🏽 And kudos to Megan Graham for the in-depth piece and for also getting thoughts from Ana Milicevic (@aexm) Chris Kane (@ckane) & Mark Zagorski (@markzags). =========================== ‘Made for Advertising’ Websites Are the Marketing Industry’s Latest Messy Situation wsj.com/articles/made-for-ad…

❄️ 🫰🏼 @SnowflakeDB and @Snap have partnered to integrate clean rooms with conversions API, and @UofDigital’s Head of Insights & Innovations was tapped for his thoughts on it in @Digiday. “Snowflake’s made all these investments to get their infrastructure embedded into digital marketing departments … At least for Snowflake’s client base, all those customer emails are already sitting in Snowflake like they’re already there. And so the more closely Snap and Snowflake can integrate between one another, the less work the advertiser has to do.” - @Myles_Younger 👏🏽 to Marty Swant (@martyswant) for the informative piece! #KnowledgeIsRevenue ***************************** Snowflake and Snap partner to integrate clean rooms with conversions API digiday.com/media-buying/sno…

Disney Real-Time Ad Exchange ↔️📊 Yes, it’s @UofDigital Newsletter day! This week’s need-to-know news, artfully compiled & refined to up your industry knowledge. Click the 🔗 for the full 📰. lnkd.in/eqBbCbre ———————————— “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta (@airgups23) #KnowledgeIsRevenue💡