Excited to share Frank Strong's review of Propel on Sword and the Script! Learn how we're reshaping PR software for pros & journalists. Check it out here: swordandthescript.com/2024/1… Thanks, @Frank_Strong for your thoughtful insights! #PRSoftware #PRInnovation #PropelPRM

PR Tech Sum No. 60: New products and problems across PR software land 1. @DazzlePR launches new PR software, chatbot interface 2. @PropelPRM rolls out version 2.0 of its all-in-one PR 3. @alphametricx launches media monitoring specialist 4. @business reporting on Cision debt and yet another CEO departure analysis/opinion 5. Recommended reading swordandthescript.com/2024/1… #publicrelations #comms #prsoftware #genAI

PR pros spend days, if not weeks, building a good media list. This is why we created Dazzle – we leverage AI to do the heavy lifting so that you can focus on getting coverage 💪 Check out my article to find out how ✨ @dazzlepr ✨ helps PR pros succeed: dazzleai.com/blog/why-pr-mus… #PRSoftware #AI #PR #PRTool

Our CEO, @ayeletnoff, decided she had enough of current #PR tools that don’t effectively leverage #AI. Find out more about why she built @DazzlePR on @Calcalistech: calcalistech.com/ctechnews/a… #ayeletnoff #Dazzleai #Dazzle #PRSoftware #PR #PRTool

.@DazzlePR, the PR tool that’s a must-have for every PR pro officially launches. Check out all the details on @Forbes: forbes.com/sites/cmo/2024/11… #ayeletnoff #Dazzleai #Dazzle #PRSoftware #AI #PR #PRTool

I’m proud to announce that today we are finally launching @dazzlepr to the world! 🎉🎉🎉 I've spent the last 2 years working with my talented engineers and AI experts on a chat-based PR platform to help us PR pros find the perfect journalists for our stories in minutes instead of hours. Want to try it out? Head to dazzleai.com to try our freemium plan!✨ #Dazzleai #Dazzle #PRSoftware #AI #PR #PRTool

Whoa! Bloomberg is reporting Platinum Equity, the PE firm that owns Cision, has formed a new legal entity. Cision CEO Cali Tran, who came from Platinum as the fixer for the troubled company is (reportedly) OUT. There's a meta #publicrelations lesson here: if you want to bury bad news - put it out the night before a US presidential election! bnnbloomberg.ca/business/com… TY, MC! #PR #comms #corpcomm #commtech #prsoftware

PR firm Edelman has created a report evaluating AI tools for #marcom. They looked at a bunch (including @muckrack & @onclusive) and narrowed the list to these five. The winner? @quid_official according to Edelman. I've been covering this tech for ~5 years and have never heard of them (spent countless nights and weekends on this project and easily have written ~100k words or more). The firm does include a disclosure statement that it uses some of the tools. However, Quid also has a case study for Edelman on its site quid.com/customer-story/edel…. It's the only case study I can find. Edelman did have a partnership with Cision a few years back, but best I can tell it fizzled. Might have been a different exec team if memory serves me. That doesn't mean they didn't earn it...just a little surprised to see their name here. Runner-ups, according to Edelman: 2. @Meltwater 3. @Talkwalker (who I've excluded from my writing a few years because they are much broader than PR, but they have broad brand recognition in PR) 4. @SignalAI - I've spoken 1:1 to their CEO for research - a lawyer turned entrepreneur and he has an interesting story about issues management. And they've raised gobs of funding. 5. @Brandwatch which is one of the umpteen acquisitions made by @Cision. Cision is, in my view, the undisputed incumbent in the space. However, they have struggled under repeated executive turnover, frothy ownership, new competition and changing market dynamics. There is a decent chance I'll write about this in-depth soon. All solution providers included in this study are welcome to send me input. Those who follow know I always give substantive straight-talk a fair shot ... but have very little patience for grandstanding (which is why, I think PR people looking to buy tech read my stuff). I don't have an angle yet, as I'm still processing the report in my little brain. Y'all know how to reach me. #PR #marcom #PRsoftware #prtech

Idea for PR software companies with solid media monitoring capabilities: Monitor for common phrases in communications - and make a recurring "index" or "barometer" report with graphics. 📈📉 👉 Anonymous sourcing in media: "sources familiar with the matter" 👻🕵️ 👉 unresponsive biz: "did not respond to a request for comment" 😕🦥🫸 👉 "empty calorie" press release quotes: "We're pleased to announce" 🎯Run the index monthly/quarterly/annually. Show off your graphics! 🎯Illustrate the data with anecdotes from the period monitored. 🎯Keep it all on one dedicated URL and update over time! 🏆🏅That could be an irresistibly juicy citation/ backlink/traffic magnet. 🪢🦾 #commstech #PRsoftware #PublicRelations

Ditch the overpriced PR firm for something that roars 🦖 #PublicRelations #PRSoftware #MediaOutreach #BrandManagement #BusinessGrowth #MarketingSoftware #AffordablePR #StartupLife #GrowYourBusiness #SignalRaptor

Why did the dinosaur start a PR agency? Because it knew how to make a roar-some first impression!🦖 #PRSoftware #NewSoftware #PRagency #DadJokes

Here’s how PR software can help you with top PR challenges: 📧 Getting journalists to respond: - perform targeted outreach and pinpoint the right journalists for your pitches - craft personalized messages that stand out, even when dealing with a large number of contacts - make sure your pitches stay on journalists' radar with automated follow-ups 💰 Working on a tight budget: - automate repetitive tasks, saving staff hours and cutting extra costs for your team - utilize analytics to understand what strategies yield the best results, optimizing your budget for maximum impact 🔍 Finding relevant media contacts: - access extensive databases of media contacts across various niches and industries - use advanced search & filters to find the most relevant contacts for your campaign - stay up-to-date with changes in the media landscape, ensuring your contact list remains fresh and relevant By leveraging the power of PR software, you can bid farewell to these pain points and revolutionize your PR game. 💪 Download The State of PR Technology 2023 and find out how others use technology to optimize their PR workflow bit.ly/state-of-pr #PRPros #PRSoftware #PainPoints

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46] Summary of PR tech news from the last 60 days (missed last month over July 4th): - @Meltwater , @prophet_pr and @uck Rack have new gAI features; - @Notified updates IR platform; - Meltwater is scheduled to halt trading as acquisition by a private fund to proceed; - PR tech mentions: @onclusive, @cision, @AgilityPRS and @SynapseTweets - 6 new PR stats including, "Multimedia drives 6x press release engagement" and - content picks: bad pitches, CMOs starting in PR, and share of voice for Barbenheimer. The full run down here: swordandthescript.com/2023/0… #PRsoftware #commstech #martech

The wait is over! 🚀 Are you ready to deep dive into technology and AI in public relations? Get The State of PR Technology 2023 now and read key takeaways with exclusive comments from industry shakers. 👉🏼 Download your free copy now: bit.ly/state-of-pr A big shoutout and thank you to our experts 💜 @JenerationPR @ginidietrich (@spinsucks) Sameen Faisal (@AsteraSoftware) @PRisUs @JJHB92 (@bottledIMGNTN) @WillHobson (@riseatseven) @amyatk2 (@k2gcomm) @TonyaMcKenziePR Niki d'Hubert (@Navigate_Group) @baydiangirl #AI #PRtech #PRsoftware #Prowly #StateOfPR2023

Learn how @GloryBeeFoods & @uoregon used the Notified #PR Platform to achieve their communications goals. 💻🙌 Read more: ow.ly/xlJB50OIuFC #PRSoftware #PublicRelations #SuccessStory

What?!?!?!?! You still don't have an online newsroom? In this post, @HallaronAgency explains why the best brands have an online newsroom. So what are you waiting for? Read more in the link 👇 #PublicRelations #PRsoftware #PRTech #EfficientPR #CommsWork hubs.li/Q01F1TS40

Will AI replace PR people in the next 10 years? Here are answers from 13 PR software executives: swordandthescript.com/2023/0… @DavidSignal @John_Croll @Notified VP of PM @cision CMO @TVEyesInc CTO @tressalynne @gregory @AgilityPRS CEO & VP/product @Prowly_com brand manager @Onclusive Prez & CIO @ZachMCutler @meltwater VP of partners @AKwittken #AI #publicrelations #prsoftware #martech

Discover why our customers love us. In this video interview, Jamie Brown, Media & Relations Manager at the University of Manchester @OfficialUoM, tells about the role their Presspage #newsroom has in their #PR strategy. #PRtech #PRsoftware hubs.li/Q01DYg-30

Have You Heard of #CommTech? It's the younger sibling of #MarTech and represents the next wave of investment and adoption within #Communications orgs. Read why it's so important in this article from @Forbes👇 hubs.li/Q01F1TP50 #CommTech #PRsoftware #PRtech #PR

In 15 minutes, we’re going LIVE with an exclusive look at the @Notified PR Platform! See how our integrated, user-friendly #PRSoftware can power your #PR communications and make life easier. Join us there: ow.ly/eXgO50No3Mo #PublicRelations