Marketing @ThriveCapital, emoji overuser šŸ’–šŸ„³šŸ’Æ

Joined October 2009
135 Photos and videos
Pinned Tweet
27 May 2025
I've been lucky to build marketing foundations at @OpenAI @stripe @retool, and now love supporting amazing founders in @ThriveCapital's portfolio. I joined @lennysan to talk about what *actually* works in marketing (and why adaptability is theĀ most importantĀ thing toĀ aimĀ for)šŸ‘‡
Growth tactics from @OpenAI and @Stripe's first marketing hire @krithix At @OpenAI, Krithika established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at @Stripe, she spent over eight years building and scaling their marketing function from scratch. She also led marketing at @Retool, and marketing teams at @Dropbox. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. She currently serves as Entrepreneur in Residence at @ThriveCapital, where she helps portfolio companies with all things marketing. Listen now šŸ‘‡ • YouTube: youtu.be/QaDsk4iH1aw • Spotify: open.spotify.com/episode/2nm… • Apple: podcasts.apple.com/us/podcas… Thank you to our wonderful sponsors for supporting the podcast: šŸ† @Get_Eppo — Run reliable, impactful experiments šŸ† @airtable ProductCentral — Launch to new heights with a unified system for product development: airtable.com/lenny šŸ† @LinkedInMktg — Reach professionals and drive results for your business: linkedin.com/podlenny
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Krithika retweeted
Ranking engineers by token spend is like me ranking my marketing team by who spent the most money. We may not have hit our KPIs, but Joe spent $200k on a branded blimp that only flies over his own house, so he’s getting promoted to VP! Don't mistake a high burn rate for a high success rate.
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committing the PR > "happy to help" šŸ’Ŗ
Thrive's newest engineering intern @JoshuaKushner coming in strong
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It’s incredible to watch how quickly the @tempo team moves! And now also powering agentic payments with the brand new @mpp šŸ¤–šŸ’°
Mar 18
Tempo Mainnet is live! Starting today, anyone can build on Tempo through our public RPC endpoints. Alongside mainnet, we’re introducing the Machine Payments Protocol, an open standard for machine payments.
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Thrive X is a real privilege: the chance to go deeper with the founders we already support today, and to partner early with the ones who will push the horizon forward in the years ahead. Onwards! šŸš€
We are pleased to announce the close of Thrive X. Exceeding $10 billion, Thrive X comprises $1 billion designated for early-stage investments and $9 billion designated for growth-stage investments. We do not view this as a milestone, but as a commitment to the long work ahead. We view Thrive as a company. Our product is partnership - the willingness to commit deeply to a small number of founders, and to stand with them through momentum and adversity. This is the discipline we bring to our work, and the responsibility we accept when founders partner with Thrive. We do not hedge. Concentration demands loyalty to the founders and missions we back. In this moment, exposure alone is not a strategy. Judgment without commitment is not enough. Advantage will accrue to those who choose deliberately, commit deeply, and endure through difficult moments. Thrive was founded to be an enabling technology for the world we want to see. We are deeply aware that we are not the main character. The founders that we are fortunate enough to partner with are the artists. Our role is to help create the conditions where great work can come to life. We take a long view grounded in the belief that category-defining companies tend to create structural compounding advantages over long arcs. This fund reflects the continuity of our approach and the ways our work has deepened alongside the founders we support. We are grateful for the trust our Limited Partners place in us, and for the opportunity to work alongside those who are building with purpose, integrity, and courage. thrivecap.com/thrive-x
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Krithika retweeted
17 Dec 2025
If you’re overreliant on backchanneling exec candidates, you’re not doing diligence. You’re outsourcing judgment. I wrote more about how backchanneling is becoming a crutch: cristina.com/blog/backchanne…

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9 Dec 2025
.@matthuang and the @tempo team are incredible! This is *the* company to watch in the stablecoin space šŸš€
9 Dec 2025
Tempo’s testnet is live! Any company can now build on a payments-first chain designed for instant settlement, predictable fees, and a stablecoin-native experience. Tempo has been shaped with a wide group of partners validating real workloads including @AnthropicAI, @Coupang, @DeutscheBank, @DoorDash, @Lead_Bank, @mercury, @nubank, @OpenAI, @Revolut, @Shopify, @StanChart, and @Visa. Since our announcement, @brexHQ, @Coastal, @crossriverbank, @deel, @faire_wholesale, @Figure, @GustoHQ , @Kalshi, @Klarna, @Mastercard, @Payoneer, @withpersona, @tryramp, and @UBS have also joined as design partners. Dedicated payment lanes, stablecoin gas, deterministic finality, a built-in stable asset DEX, and programmable smart accounts are all live on testnet. If you’re building or modernizing payment flows, you can start integrating and testing today.
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Krithika retweeted
Cursor’s growth from $1m to $1bn over the last two years is the pinnacle of excellence. There’s catching a wave and then there’s masterfully riding at NazarĆ©. It’s relentless excellence and focus… At dinner with Michael in early 2024, when the team was just six people, he talked about their culture being ā€œlow hype, high pragmatism.ā€ They’re focused on the product and they let the product do the talking. They’ve built a truly exceptional team that exemplifies rare mastery of co-evolving product and model, from Tab in the IDE to Composer for agentic development. That has earned them $1bn worth of customer trust from the likes of NVIDIA and Shopify to Hilton. The availability of intelligence is changing the world, and we believe Cursor is changing software development forever.
13 Nov 2025
We've raised $2.3B in Series D funding from Accel, Andreessen Horowitz, Coatue, Thrive, Nvidia, and Google. We're also happy to share that Cursor has grown to over $1B in annualized revenue and now produces more code than any other agent in the world. This funding will allow us to invest deeply in research and build Cursor's next magical moment.
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11 Nov 2025
.@ChatGPTapp first you came for my emdashes, and now my beloved →s? What's next, the Oxford comma??
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16 Oct 2025
The most succinct (and accurate) summary of AI / automation / agentic workflows I've seen – thanks @wadefoster!
The average CEO cannot tell you the difference between an automation and an AI agent. This breakdown (h/t @wadefoster) makes it glaringly obvious. An automation is anything that requires no-trust decision making (if this, then that). An AI agent is anything that requires some-trust decision making. The most powerful workflows that I’m seeing businesses use today are neither pure automations nor pure agents. They’re agentic workflows. Agentic workflows get the leverage of AI (read: intelligent decision making) that deterministic software never offered. But they also have the predictability of automations, where the cost of error is too high. Knowledge work will continue to get pushed further right on this spectrum as the technology improves, but today living in the middle is often the sweet spot.
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Krithika retweeted
14 Oct 2025
Grateful to be among this band of misfits. šŸ¤
14 Oct 2025
This is the category-defining profile of one of the most important figures and institutions in American business, investing, and technology. Joshua Kushner and Thrive Capital. Kushner and his partners speak, as do Sam Altman, Jony Ive, Demis Hassabis, and John Collison. It’s a story of the American dream. One that travels from the Holocaust in Eastern Europe through postwar Budapest, a refugee camp in Rome, Cold War New York and New Jersey, post-9/11 America, the recent history of venture capital, the AI revolution, wartime Israel, and Rick Rubin’s backyard. It tells, with fresh eyes and ears, what happened during the 2023 OpenAI coup attempt. It takes you inside critical moments at Stripe and GitHub. And it shows how Kushner’s team of Ć©migrĆ© and provincial castaways built Thrive into a rampart for the American experiment. The ending will give you goosebumps. By @jeremysternla. Only in Colossus.
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1 Oct 2025
.@NYTGames how can I convince Spelling Bee that tiffin is a real word? šŸ
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12 Sep 2025
Culture like this comes from the top! @james406 and @timgl are top-notch. I consistently point at @posthog when folks ask "who does developer marketing well?"
The @posthog copywriters are playing a different game lol
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Krithika retweeted
12 Jun 2025
adding an Organic label to my docs written without AI
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Krithika retweeted
i think most investors are largely useless, but thrive's portfolio support team in particular has been a *phenomenal* partner to @physical_int
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Krithika retweeted
Beautiful reminder:
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Krithika retweeted
6 May 2025
Your homepage might be costing you growth. If you're treating it like a design showcase or product catalog, you're missing the point. It’s your sharpest marketing tool—if you use it right. Here’s the playbook: ⚔ 1. Value proposition: Be sharp, specific, and opinionated.Ā The best positioning is precise—it immediately orients me to what your product does and what space it plays in. And it’s opinionated—it tells me why your product wins over the status quo. This is your hypothesis about the market. Make it count. šŸ¤” 2. Tell me how: Now that I’m interested, give me substance. Skip the buzzwords.Ā Show me the real decisions you’ve made that deliver your claims—technical architecture, product structure, business model. Whatever gives your claims weight. šŸŽŠ 3. Prove it: Social proof builds trust. Use testimonials, metrics, logos, or a wall of love to back it up. If you nail these, you’ve earned my attention—and I’ll keep scrolling. Then: test relentlessly. Great messaging is discovered, not declared. One person’s "aha" moment might fall flat for someone else. Talk to customers. Listen to their language. Steal their phrasing. @krithix (Thrive, OpenAI, Retool, Stripe) calls this the ā€œstem cell line of content.ā€ Get that core narrative nailed down, and you can repurpose it across any channel without losing consistency. When you find what works, systematize it. Then go experiment on the next one.
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Krithika retweeted
We are humbled to announce Thrive Holdings, a permanent capital vehicle dedicated to investing in, acquiring, and operating businesses for the long term. The mission of Thrive Holdings is to transform enterprises through the strategic application of technology to foster enduring growth. Since inception, Thrive has always invested in and built companies at the same time. Everything we do is informed by the mentality and lessons we have learned as founders ourselves. At Thrive, our steadfast commitment to being concentrated in both people and ideas will always guide our strategy. To that end, we are excited to partner with businesses that have the potential for sustained prosperity over many decades. thriveholdings.com
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Krithika retweeted
22 Apr 2025
In our prior release, π0, we focused on improving robotic capabilities for long-horizon tasks (laundry folding!). In our latest release, we focused on getting those complex tasks to work well in unseen environments (environment generalization). The results are pretty cool:
We got a robot to clean up homes that were never seen in its training data! Our new model, Ļ€-0.5, aims to tackle open-world generalization. We took our robot into homes that were not in the training data and asked it to clean kitchens and bedrooms. More belowā¤µļø
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Krithika retweeted
22 Apr 2025
It is ridiculous that this company is only a year old. Congratulations to the Pi team!
We got a robot to clean up homes that were never seen in its training data! Our new model, Ļ€-0.5, aims to tackle open-world generalization. We took our robot into homes that were not in the training data and asked it to clean kitchens and bedrooms. More belowā¤µļø
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