Is AI traffic actually better? It's kind of a mixed bag in this study of ~82k websites from @Lou_Linehan ahrefs.com/blog/ai-traffic-q…

Learn about the Great Organic Search Traffic Decoupling and What to Do About it in today's #SEOFOMO TL;DR with special guest @jonoalderson, covering: * The Great Decoupling Explained By A Googler by @rustybrick * Google Adds AI Mode Traffic To Search Console Reports by @MattGSouthern * Welcome to Zero-Click Search. Please Leave Your Traffic at the Door. by @Lou_Linehan * The New Normal by @Kevin_Indig * The AI Search Content Optimization Checklist [With Examples Google Sheets] by yours truly * The rise of synthetic authority by @jonoalderson Sponsored by @Similarweb 🙌 Watch the full episode here: youtu.be/N1Eup1sH1fQ?si=B1Bs…

How do you really capture attention and build trust? Check out this tip from a content expert 💡 Want the rest of the expert playbook? We’ve got 5 more powerful tips: shorturl.at/WTEEQ 🚀 Thank you @Lou_Linehan at @ahrefs for sharing!

Yep, I have seen this too. AIOs surged with the March 2025 core update -> AI Overviews Have Doubled (25M AIOs Analyzed) "The total number of AI Overviews grew by 116% between March 12th (pre-update) and May 6th, according to our database." And: "Reddit now appears in 5.5% of AI Overviews". ahrefs.com/blog/ai-overview-…

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything 🤖👇 Insights from a study by @ahrefs / @Lou_Linehan / Xibeijia Guan * AI receives roughly the same amount of traffic as Reddit * Perplexity has overtaken Gemini as a referrer * Best-of content, product pages, and guides drive the most AI traffic See more: ahrefs.com/blog/ai-traffic-r…

love this new research from .@Lou_Linehan. check it out if you want to understand AI Overviews better: ~ median keyword difficulty/search volume/traffic potential for AIO/non-AIO SERPs ~ co-occurrence with other SERP features ~ desktop/mobile traffic split ~ dominant intent and more! ahrefs.com/blog/ai-overview-…

The 213th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week! 🌊 Great posts and shares this week from: @dannyashton @emroth08 @ichbinGisele @KelseyLibert @Lou_Linehan @Okayy_Dan @VincetheNero And the creators who went to the Google event @betweenengland @CharlestonCraft @GoAwesomePlaces @joshtyler @mountainweekly @natejhake @swebermarketing @TechRaptor @ThisHouseFresh @TravelerAddicts Get all the goodies 👇 #digitalsurfer #seo #ai #digitalmarketing

An insightful AI Overviews analysis from 300K keywords SERPs 👀 by @Lou_Linehan 👇 * AIO keyword Traffic Potential (TP) is 8x smaller than non-AIO SERPs. * AIO keywords are long-tail, with a phrase length of 4 words vs. 2 words in non-AIO SERPs. * Informational intent keywords trigger an AI Overview 99.2% of the time. Read: ahrefs.com/blog/ai-overview-…

My toxic trait is adding interesting looking articles to a "To read" tab group, hiding the tab group when I don't have time to read them, then starting another "To read" tab group

Does Google intentionally lie to webmasters/SEOs?

Now in @ahrefs, if you look at an individual page, you can enable "Content changes" to see when the page content was changed and how the changes impacted traffic.

The sites where people spend time are not the places that send traffic. Please don't confuse "sent visits according to our analytics" with "has value as a marketing channel."

We already do internal linking well on the @ahrefs blog, but adding a related posts section seems to have helped. I believe it's because many of the related links are pieces of content that we wouldn’t naturally link to from within the blog content. ahrefs.com/blog/related-post…

Content Request 🙏 I'm writing an article on PR media lists & I'd love to see your visual/template examples any comments you have on the criteria you usually include, how you prioritize contacts & any interesting formats DM me if happy to share – I will ofc reference you! :]

@Lou_Linehan says many PR problems can be avoided with a bit of groundwork at the pre-pitch stage. She shares her strategies and tips from PR experts. bit.ly/3HBhfCW

Here's a super quick but insanely valuable #PRtip anyone looking for easy PR wins should know: When attempting Reactive PR using expert commentary, have a quick look on @AlsoAsked from @thetafferboy before you go to press. It updates super fast and can help you provide extra useful context/info for journos on a topic, especially as a story or search topic is in flux based on events or the news. It also ensures you cover key topical or subject points when attempting to showcase a client or yourself as an expert. This way you add maximum value for Journalists when outreaching, and genuinely showcase expertise! ✌️🙌🔥 And yes - Kimchi is trending in the news today for weight loss benefits 🤩 You could have your Kimchi and E-A-T today folks 😂. #sorrynotsorry Want to know anything else about how to use this method? Ask me below 👀👇 #PR #SEO #EEAT

This fucking rules

You may have 99 problems, but a pitch shouldn't be one. @Lou_Linehan presents the most common PR problems when pitching and strategies to avoid them. bit.ly/3HBhfCW

@Lou_Linehan says many PR problems can be avoided with a bit of groundwork at the pre-pitch stage. She shares her strategies and tips from PR experts. bit.ly/3OgRSKo

You may have 99 problems, but a pitch shouldn't be one. @Lou_Linehan presents the most common PR problems when pitching and strategies to avoid them. bit.ly/3OgRSKo